Cosmetics Company -- You're No Einstein

11/26/2009 10:40 AM PST

Cosmetics Company -- You're No Einstein

The geniuses who own the rights to Albert Einstein are suing a cosmetics company for featuring a model whispering in Albert's ear, "Psst, Professor, I'm brighter than you are."

The Hebrew University of Jerusalem -- which owns the Einstein trademark -- claims Benefit Cosmetics had no right to use the image of the relatively brilliant man.

By the way, Forbes lists Einstein as the fourth highest-earning dead celeb ... pulling in $18 mil every year.

By the way, the book,"Einstein" by Walter Isaacson, is awesome.