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Simon Cowell's Super Bowl Surprise -- I'M BACK!

2/5/2011 10:00 AM PST BY TMZ STAFF

Simon Cowell is making his triumphant return to American television during the Super Bowl ... but it ain't for "American Idol."

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Sources connected with the Super Bowl broadcast tell us Cowell will appear in a 30-second commercial during Sunday's big game ... promoting his new talent show "X Factor."

FYI -- 30-second Super Bowl spots are reportedly running in the $3 million range. Better make it count.


16 COMMENTS

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1.

MikeD    

TMZ >> "Better Make It Count" ! For 3 mil you better believe it. There's a LOT riding on X Factor, but 3 mil for 30 sec. ? Ok, ok, it's the BIG GAME TIME TV.. But seriously, does it really impact the show to be? Just askin'

1359 days ago
2.

Erika    

It would be a brilliant marketing move if he made the announcement of the x factor judges during the commercial. I'm crossing my fingers for that.

1358 days ago
3.

Truth    

YAAAAWN, U MEAN THE SAME LAME ADS HE DOES ON XFACTOR UK VERSION?? NOT EVEN WORTH $3 LET ALONE $3 MIL. JUST CHECK YOUTUBE, THE SAME SHIET.

1358 days ago
4.

MIDNIGHT TOKER    

its his coming out party

1358 days ago
5.

Ray    

who is that?someone connected to gay porn?

1358 days ago
6.

Longshowerz    

Surprise? What has TMZ been smokin now? Everyone knew he was doing Xfactor when he left Idol.. Duh!

1358 days ago
7.

BroRo    

I love him....

1358 days ago
8.

documented_as_puzzling    

its so opinionated with its likes and what not goooooooo U.S of A and the english language apart from its what nots ----

1358 days ago
9.

paul    

Check out the top about Hollywood's stars with the biggest income in 2010 here: moviesfan.eu/news/item/325-check-out-the-top-about-hollywoods-stars-with-the-biggest-income-in-2010

1358 days ago
10.

Jillian    

Love you Simon.......Can't wait for your new show!

1358 days ago
11.

SLH    

he has a great face for radio

1358 days ago
12.

If sense were common everyone would have it.    

The coldness from this guy comes straight through the computer. I hope he doesn't reproduce. Brrrrrr!

1358 days ago
13.

Emilio    

yay

1358 days ago
14.

kardplayer2k    

You are aware that the Superbowl and the tv show are both on Fox so they don't pay anything for the commercial right? TMZ never seems to take the extra step of analyzing the information before they release the story, which is surprising since there are lawyers on staff who are trained in law school to do just that.

1357 days ago
15.

tilly    

Yuck...I was hoping I would never have to see Simon Cowell again. I have gum on my shoe I hold in higher regard.
A vain, egotistical, vindictive LITTLE boy.

1357 days ago
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