Simon Cowell's Super Bowl Surprise -- I'M BACK!

2/5/2011 10:00 AM PST

Simon Cowell's Super Bowl Surprise -- I'M BACK!

Simon Cowell is making his triumphant return to American television during the Super Bowl ... but it ain't for "American Idol."


Sources connected with the Super Bowl broadcast tell us Cowell will appear in a 30-second commercial during Sunday's big game ... promoting his new talent show "X Factor."

FYI -- 30-second Super Bowl spots are reportedly running in the $3 million range. Better make it count.