Poppin' open bottles of Cristal has been a staple of rap videos for the last several years. But, last week Cristal exec Frederic Rouzaud said the brand is trying to distance itself from the rap community:
"(It's) unwelcome attention. What can we do? We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."
A miffed Jay-Z released a statement announcing that he'll no longer use Cristal products:
"It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as "unwelcome attention." I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life."
And, apparently Jay took Rousaud's suggestion on other brands to heart:
"The response from our customers at 40/40 has been incredible. "This weekend, we sold more bottles of Krug and Perrier Jouet than [ever] and we expect that trend to continue. They are great products and we are glad they have embraced us with open arms."
Now, Mr. Carter is going even further in his Cristal boycott. He's going to remove all Cristal references from his lyrics. His rep says:
"You can bet that Cristal will not be in Jay's lyrics on Sunday. What will replace it, only he knows at the time, because he rhymes on the fly - so don't be surprised to hear something different."
So who will Jay-Z give props to at this weekend's show, Dom, Krug or both? Either way, Jay's feelings for Mr. Rousaud's brand are Cristal clear.
