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11/13/2006 9:36 PM PST BY TMZ STAFF
Leaked "Spider-man 3" Trailer is a Tangled Web

Breaking News: In a security breach with legal ramifications far beyond Hollywood's insular post-production community, an unfinished trailer for "Spider-man 3" has leaked onto the Internet.
Spiderman3 Trailer
The theatrical trailer for the Sam Raimi blockbuster, which was ultimately not selected by Sony for it's "Spider-man 3" marketing campaign, shows scenes from the movie that bear the watermark of The Ant Farm, an award-winning trailer house that works on numerous studio films every year, including those of Sony Pictures.

But, unfortunately for Sony, the tell-tale watermark of the post production house is not a reliable indication of the source of the leak, insist Mike Greenfeld and Barbara Glazer, co-CEOs of The Ant Farm, who stressed that the studio doesn't believe the leak came from their company.

In an interview with TMZ, Glazer explained that the very nature of how trailers are tested means that the chain of custody for such a valuable piece of intellectual property is always a tangled web at best: Market research groups, dubbing companies, the director and even the original studio itself all have multiple copies of the trailer floating around after it leaves highly secure The Ant Farm post production facility.

"There are basic flaws within the system that make it impossible to guarantee security," said Glazer, "If you don't test them, you stand a much better chance of keeping a trailer secure."

"We certainly don't cut trailers and post them on YouTube," added Greenfeld, referring to the vastly popular shared video website recently acquired by Google for $1.6 billion last month.

And therein lies a major headache for Google: While Sony is not commenting on what, if any, legal action it may take breach of security that allowed the unfinished "Spider-man 3" trailer to go missing, Google Video is currently carrying the unfinished, pilfered trailer; while the studio clearly intends to inform Google that it must be removed, the nature of viral video is such that the trailer might well keep on being reposted ad infinitum.

Indeed, with thousands posters potentially uploading it after it was posted on You Tube, as well as movie websites like aintitcoolnews.com, (which was one of the first sites to carry the contraband trailer, though it removed it after Sony objected) Google could soon be playing defense on two fronts: Against it's own users, and against those deep-pocketed content companies who are displeased to see their wares illegally on display.

Already, Google may already be facing other copyright infringement lawsuits.

Per a IDG news service story last week,

"a recent SEC filing covering the quarter ending September 30, Google acknowledged that certain entities have filed copyright infringement claims against Google Video along with several other services including Google News and Google Book Search...Google also conceded, in the filing made on Wednesday, that it may be subject to additional copyright infringement suits when its acquisition of YouTube closes. Adverse results from future or existing suits could require Google to pay damages or even compel it to change its business practices, Google warned in the filing."

Calls to spokespersons for both Google Video and YouTube were not returned late Monday afternoon.

But Ant Farm co-CEO Mike Greenfeld said the way YouTube cedes control of its content to users is a cause for concern for the motion picture business.

"If there's a chink in the armor, it's that anyone can upload anything on YouTube," said Greenfeld, "You have got to begin to question the wisdom of that."

Many already have. As former Broadcast.com and current Dallas Mavericks owner Mark Cuban blogged in October, "It will be interesting to see what happens next and what happens in the copyright world. I still think Google Lawyers will be a busy, busy bunch. I dont think you can sue Google into oblivion, but as others have mentioned, if Google gets nailed one single time for copyright violation, there are going to be more shareholder lawsuits than doans has pills to go with the pile on copyright suits that follow."

Meanwhile, today's Wall Street Journal does raise another interesting point, in a Jason Fry column that amusingly is entitled, "The Revolution May Be Briefly Televised":

"This is the YouTube curse: If a clip gets a lot of viewers, it immediately falls under scrutiny -- and if it's copyrighted material, as is often the case, the clip may well be removed, leaving useless links and frustrated viewers in its wake. Asking that clips be removed is a copyright holder's right, of course -- but this scenario raises a host of questions. Is there a level of success video sites dare not rise above, for fear of being sued into oblivion? And are our copyright laws still the right fit for an era where user-generated content is an increasingly important part of both art and daily life?"

Stay tuned, folks: Our spider sense is tingling, meaning more lawsuits are likely on the way.

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Reader Comments

(Page 1 of 2) | 1 | 2 | Most Recent | Next 15 Comments
1.

Anna:  1917 days ago

Google is screwed. YouTube's been showing copyrighted material for months but who were the rightfull owners to sue? A couple of guys from a garage? Now that google owns it, all hell's gonna break loose for a company with deep pockets.

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2.

Mad Balls:  1917 days ago

Sorry I was going to write something funny but " Heroes " is on in a few minutes .....Jeff Gordon should sue them cause the Congressman looks just like him ...

SAVE THE CHEERLEADER ........ ....... SAVE THE WORLD !!!!

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3.

B. Michaels:  1917 days ago

Whoah. Well..all I can say is I guess those You tube guys sold it before all heck broke loose...well, assuming they've gotten thier cash yet. B

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4.

Marshall:  1917 days ago

There's a REAL new trailer for S3 on ifilm.com. Check it out.
http://www.ifilm.com/presents/spiderman3

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5.

Freelols.com:  1917 days ago

BIG WHOPPIN F***IN DO.

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6.

car videos:  1916 days ago

what ever the issue is...i will watch this movie no matter what...hehe

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7.

Jenna:  1916 days ago

First of all, I don't like the fact that Tobey McGuire is playing "Spiderman." I really think it should have been a more beefy, attractive and handsome actor.. Say, someone like Ben Affleck, George Clooney, Matthew McConaughey (sp?), just to name a few. Watching Tobey play Spiderman is like watching Roseanne Barr play "CatWoman." A big Ewwwwwwww......

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8.

Light:  1916 days ago

Suzy, you are an idiot. Peter Parker has always been known as a nerdy non-hero, so why would you have a "more beefy, attractive and handsome actor". For a character that is supposed to be a nerd?

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9.

yeah sure:  1916 days ago

lol, Suzy, go watch Superman or Batman. I'm not a huge McGuire fan, but I think he's beautifully cast as playing the wholly unremarkable Peter Parker while still having a fair amount of appeal. A bigger name or face would overwhelm the Everyman nature of the part.

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10.

Dark Knight:  1916 days ago

George Clooney as Spiderman? Please, the guy is like 60 years old. Peter Parker was not 60 years old. Not to mention I am a Batman fan and Clooney disgraced the Dark Knight so bad they had to have Christian Bale come in and restore it's decency. Clooney can maybe play that old superhero in a Spongebob movie. What's his name, Mermaidman?

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11.

NYC:  1916 days ago

Gail is/was married???................................TO A MAN ??? HUH?? where have I been?.

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12.

uncle joe mccarthy:  1916 days ago

sony is stupid'

the buzz that the unfinished trailer engendered was worth it's weight in gold

when are the suits going to embrace the new media?

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13.

Inez:  1916 days ago

People like you, Suzy, are the reason actual comic fans HATE having to sit in a theatre on opening night. I bet you saw the Machinist (no wait, I'm sure you didn't) and thought, "Ummm, it was like, OKAY, but I like Batman when he's "beefier" and has bigger muscles." And generally, when you say, "First of all..." a second of all follows, not just "A big Ewwwwwwww......" Schmuck.

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14.

The Seamonkey:  1916 days ago

Yes, check out the OFFICIAL new trailer and revel in the newest canon-tampering with the announcement that Flint Marko (Sandman) is supposed to be Uncle Ben's real killer! With great power comes great, um, liberties I guess?

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15.

Kevin Keckeisen:  1916 days ago

Tsk. Jake, Jake, Jake...... if you contiune to hang out with Matt and Lance, those pesky gay rumours will NEVER go away. In fact, they'll only be ENHANCED. Stop "clubbing" w/ these two closet cases and do your....

Oh, wait. Wrong person. Silly me. TOBY'S in 'Spider-Man'. Oh, nm. :-)

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| 1 | 2 | Most Recent | Next 15 Comments