How Do You Say "Lost" in Italian?

It's a long wait until February -- when "Lost" returns to the airwaves -- so here's a little Josh Holloway sighting to hold you over til then. You're welcome ladies.

Holloway took in the sights of Florence, Italy yesterday (nice to be off the island for a change, huh?) where the hunky star is quite popular. He just recently signed on to be the new face of Cool Water. He'll be starring in ads overseas beginning next month.