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How Do You Say "Lost" in Italian?

6/10/2007 2:26 PM PDT BY TMZ STAFF

It's a long wait until February -- when "Lost" returns to the airwaves -- so here's a little Josh Holloway sighting to hold you over til then. You're welcome ladies.

Holloway took in the sights of Florence, Italy yesterday (nice to be off the island for a change, huh?) where the hunky star is quite popular. He just recently signed on to be the new face of Cool Water. He'll be starring in ads overseas beginning next month.

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