Eva Mendes: Calvin Klein's Latest Obsession

2/1/2008 3:01 PM PST

Eva Mendes: Calvin Klein's Latest Obsession

Although she's in rehab for a substance abuse problem, Calvin Klein has tapped Eva Mendes to be the face of its Fall 2008 perfume advertising campaign. It's the scent of a clean and sober woman!


In a press announcement released today -- but prepared prior to TMZ's story about Mendes checking into the Cirque Lodge -- the fashion house said Eva "embodies the sexy, provocative essence of the Calvin Klein brand and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances."

A rep for Calvin Klein issued the following statement to TMZ, "We support Eva during this difficult time and respect her decision to seek professional help."