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Eva Mendes: Calvin Klein's Latest Obsession

Posted Feb 1st 2008 1:01PM by TMZ Staff

Although she's in rehab for a substance abuse problem, Calvin Klein has tapped Eva Mendes to be the face of its Fall 2008 perfume advertising campaign. It's the scent of a clean and sober woman!
Eva Mendes
In a press announcement released today -- but prepared prior to TMZ's story about Mendes checking into the Cirque Lodge -- the fashion house said Eva "embodies the sexy, provocative essence of the Calvin Klein brand and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances."

A rep for Calvin Klein issued the following statement to TMZ, "We support Eva during this difficult time and respect her decision to seek professional help."




Tags: Eva Mendes, EvaMendes

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1. Rehab for?????

Posted at 1:40PM on Feb 1st 2008 by Terri

2. Rehab for????

Posted at 1:40PM on Feb 1st 2008 by Terri

3. wow! i can go on living now that i know this! thanks tmz..

Posted at 1:43PM on Feb 1st 2008 by LOST

4.

She's always only ever looked old and dirty. I just want to wash her face.

She should do geritol commercials.

Posted at 1:43PM on Feb 1st 2008 by temma

5. Um, why don't you people leave her the hell alone? I think this is really it for me. I'm so disgusted with TMZ and all the other celebrity tabloid sites. If this woman is seeking treatment privately, let her be. Why are there three posts in a row, stating the same repetetive news about her being in rehab? I'm almost as disgusted by the Britney coverage.......

Posted at 1:44PM on Feb 1st 2008 by J

6. Yeppers No. 2, Eva's face always looks oily and greasy.

And her eyes don't smile when her mouth does. Dead give-away that she is doing meth or coke.

I say coke.


Posted at 1:46PM on Feb 1st 2008 by Tylenol

7. To #1:

She's in rehab for a pr/marketing boost to her stagnating career. The Calvin Klein thing is nice, but of course(like ever other greedy, egocentric celeb) she want's MORE...

Posted at 1:48PM on Feb 1st 2008 by Joseph

8. It won't effect anything. Calvin's been in rehab himself. I think Eva is gorgeous. ;-)

Posted at 1:50PM on Feb 1st 2008 by Ledbetter1212

9. eva is BUTT UGLY

Posted at 1:53PM on Feb 1st 2008 by vAnEssA

10. Here we go again, Another hollywood JUNKIE, Watch when she gets out, her reward for being a JUNKIE will be a great JOB making $$$$$..The TREND in hollywood is JUNKIES WANTED, high paying jobs..GREAT ROLE MODELS

Posted at 1:52PM on Feb 1st 2008 by Mirror, mirror on the wall

11. At least she is getting help for her problem. Unlike someone else we read about everyday who was about to drive off the cliff and then get bodily taken away from her home. Good luck to Eva with her recovery!!

Posted at 1:55PM on Feb 1st 2008 by Tinker Bell

12. I've met her and she is a real nice person (and hot).

Hope she gets better.........good for her.

LOKI

Posted at 10:27PM on Feb 4th 2008 by G

13. Calvin Klein's world doesn't require drug free living. His agenda is you use these women to make as much money using them to sell his cloths and to discard them when they are not useful any more. This is what this industry is all about. Always has been and always will be. Got any blow anyone?

Posted at 2:00PM on Feb 1st 2008 by Tired of it all

14. Don't buy CALVIN KLEIN or REVLON !!!...............Show these companies WE respect OURSELVES not their STARS !!!!

Posted at 2:24PM on Feb 1st 2008 by Mr. Accountable

15. I admire her for her strength in getting help. Every day spent at the mercy of drugs or alcohol is a wasted day. She is smart to get her butt into a treatment center. She deserves support.

Posted at 2:07PM on Feb 1st 2008 by mia

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