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Naked Cowboy to M&Ms

Bite Me!

2/14/2008 3:00 PM PST BY TMZ STAFF

The Naked Cowboy -- yeah, that guy from Times Square -- is suing Mars, Inc. for using his trademark tighty-whities and guitar on a dancing M&M, and he tells TMZ that the company offered him $50,000 to shut up. But he sure as hell doesn't plan to.

The nearly naked guy -- real name, Robert Burck -- wants around $6 million from Mars, according to papers filed in Federal Court in New York. And, as he told us yesterday, he intends to wear his minimalist getup in open court -- and says he wants his lawyer to do the same, just for solidarity.

Curiously, the Naked Cowboy M&M -- which was playing on a screen above the M&M store -- was no longer dancin' and strummin' as of yesterday.

NON-SUGAR-COATED UPDATE:
Mars has issued a statement, saying, "We do not comment on matters related to litigation. However, as a good corporate citizen, Mars will handle this matter accordingly. As one of the world's top-selling snackfoods, we take pride in the longstanding connection that our consumers feel toward the M&M'S Brand."

72 COMMENTS

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Previous 15 Comments | 1 | 2 | 3 | 4 | 5
61.

Kelli    

Now that's not a real cowboy.

2255 days ago
62.

katand7    

Imitation is the sincerest form of flattery. He should be honored anyone cared enough to think of him as an "icon" worth emulating. If he wants to strut around all day freezing his "ass"ets off, then go for it. But if an animated M&M wants to do the same it should be "his" choice to do so. Its freedom of speech, or wardrobe, or something.

Isn't there anything more interesting going on in NYC? If not, then I might just cancel my upcoming trip there.

2255 days ago
63.

NYC Onlooker    

Hi katand7,

It isn't a matter of honor for either party. It is complete dishonor. It doesn't fall under the pretense of "Freedom of Speech".

I'd like to point out that Freedom of Speech is a basic right and ownership of trademark is an earned, authorized and federally mandated right. A simple dismissal of Mr. Cowboy's Trademark and value of the law that protects him under the Lanham Act is a direct disregard to the institution that provides everyone their basic rights.

2255 days ago
64.

Mark    

If his lawyers briefs are as tight as his, he's sure to win!

2255 days ago
65.

JennyP.    

I think mars is getting what they deserve, he has every right to protect his image... and how idiotic of them to use it without talking to him first, his permission and a signed contract... really sloppy... hope he wins a bundle!

2255 days ago
66.

Jack    

He has been naked before. He has done at least two layouts in Playgirl Magazine under his real name. Check them out, he is hot!!!

2255 days ago
67.

phantomspots    

I saw this guy in New Orleans over Mardi Gras weekend. Had no idea he was TMZ famous. YEEHAH!!!! I'm 6 degrees away from the REAL trainwrecks!!

2254 days ago
68.

Bea    

He is getting his 15 minutes of fame. I saw him on tv bragging about how much he makes being the naked cowboy. He doesn't need to try and make up some ridiculous law suit. The more attention the media gives him the more important he thinks he is.

2253 days ago
69.

Maggie Scarlett    

Hey TMZ reporters, just to let you know the clip from the M&M's comercial you played the other day is in Polish, not Czech, and loosly translated "Czekoladowe M&M's, Leca w kulki" means "Chocolate M&M's, love the round".

2252 days ago
70.

Foxy    

thanks for the interesting news

2239 days ago
71.

jp    

he may have made it popular but he deserves nothing

1296 days ago
72.

Kim    

WHAT ARE HIS POLICIES? AND WHERE DOES HE STAND ON DISCRIMINATION IN THE WORKFORCE AGAINST PEOPLES WITH MENTAL DISORDERS?

1278 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5

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