Barbies to Bratz -- You're Ours Now!

Barbies and Bratz both came from the same baby daddy -- so says a jury -- and that could mean a lot of scratch for Barbie's parent Mattel.

A federal jury ruled yesterday that the guy who designed Bratz actually came up with the idea for the uncomfortably skanky dolls when he was working for Mattel. As a result, MGA Entertainment, who manufactures the dolls, might have to pony up big time to Mattel -- Bratz makes over $500 mil a year, according to some estimates.

The Bratz suits say the guy was actually in between gigs at Mattel when he came up with the risque idea. Damages have yet to be determined.

Filed under: Wacky & Weird

Reader Comments

(Page 1 of 2) | 1 | 2 | Most Recent | Next 15 Comments

1. Wow! No more dolls that look like teenage hookers! If that stupid Bratz movie didn't kill them, maybe this will.

Posted at 4:59PM on Jul 18th 2008 by guido

2. I love these big corporations. They "protect their interests" by having you sign away your creative rights. Some of them (such as the slime-bag company I used to work for) even try to make it binding even after you stop working for them. So if you're an artist or designer, don't sign squat! People are always on here whining about people looking for handouts. I guess nobody has a problem with a billion-dollar company looking for a free handout. How much R&D did they spend on it, how much marketing, manufacturing, etc????? So what (other than a little piece of paper) makes them deserving of half the profits?

Posted at 5:20PM on Jul 18th 2008 by It's not over yet

3. That is a crock decision. Bratz and Barbie, I never made a connection between the two. Gee, I read a book at work and had an idea for a novel of my own. Does that mean my employer owns it too?

Posted at 5:25PM on Jul 18th 2008 by wigged out

4. I am a beautiful brown latina ...and these nasty looking bratz look nothing like me, "la caballota" but anyways.... I dont dress like a huchi! and barbie standrads of a small waist is not my cut of tea .

Posted at 5:48PM on Jul 18th 2008 by LA CABBALLOTA IVY QEEN

5. Oh, so it WAS a guy that designed the BRATZ dolls! Now, I'm not one of those uber-feminazis, but puh-leez! A GUY creating his standard of "cute" and "pretty" and selling it to impressionable little girls. What a vicious cycle!

Hey, Moms...don't buy BRATZ for your girls ($500 mil? DAY-UM!) and then go blame TV and the internet for teaching your daughters to dress and act like SLUTZ. 'Cuz, baby, that's aaaaall you.

Posted at 5:57PM on Jul 18th 2008 by DS

6. What's the deal... original ideas are illegal when you're working for someone? I don't get it. He didn't STEAL the idea from Mattel, did he?

Posted at 6:02PM on Jul 18th 2008 by A.

7. Can't even sell one Bratz doll in a garage sale. Barbies Rule!

Posted at 6:15PM on Jul 18th 2008 by chicken stripper

8. yeah. I never saw a Bratz doll and said "Gee that looks like a barbie."

In fact, there are more minority Bratz dolls than barbie dolls.

Matel is just pissed cause kids like Bratz better and Barbies are starting to show their age. none of my neices ever ask for Barbies for Christmas or birthdays. They always ask for Bratz kids, Bratz Babies, Bratz accessories. When I asked if they wanted a Fairytopia barbie for their birthday, they looked at me as if I was speaking some alien language.

Posted at 6:31PM on Jul 18th 2008 by Mayu

9. I used to love Bratz, I liked their clothes and was inspired to become a fashion designer because of it. I now think that these dolls are a bit too.... well, they send the wrong message. They make girls think they've got to look like these dolls, or else they aren't pretty. That is wrong. But Barbie isn't much better.

Posted at 6:40PM on Jul 18th 2008 by Bratz Vs Barbie

10. fricking greedy mattel!

Posted at 7:20PM on Jul 18th 2008 by jojo

11. Typical Mattel. If they just stopped suing everyone, and took a little more quality control effort (lead and China recalls), they wouldn't be carving such a reputation. If they wanted to make the Bratz dolls they had the resources to do so. Just because someone else got off there duff and did does not mean that they get to take credit for it. It is not the competition's goods that put other companies out of business...it is the legal circus. Mattel is a ringmaster there. They know how to sue the little guys until all their capital is gone and makes them close their doors. Mattel forgets that it is peoples jobs on the line. Way to go Capitalism! If a little guy does come up with something innovative and does not patent it, or copyright it properly...the big guys come in and blow them out of the water anyway! Mass production killed the craftsmanship of everything anyway! Bahhhh...you sheep...bahhh

Posted at 7:50PM on Jul 18th 2008 by Trixie

12. Just because he worked at Mattel and invsioned a slutty doll that looks like a Hooker called Bratz. Does not mean that Barbie should get any money. I mean Barbie doesn't look like a Hooker! She looks like an over made up primadonna princess with fake boobs! Like alot of socialite moms and daughters. Anorexic and or bulimic with fake boobs and fake tan and fake blondehair! Can anyone argue with that? Barbie is just jealous because their a thing of the past!

Posted at 8:26PM on Jul 18th 2008 by chris

13.
i'd rather have the
blow up doll version.....

Posted at 11:54PM on Jul 18th 2008 by harvey murray glatman

14. Do you know what those freaking dolls need to make this freaking news more exciting? Freaking "Ken" or "GI Joe" to puck them all

Posted at 12:35AM on Jul 19th 2008 by who cares

15. Do you know what those freaking dolls need to make this freaking news more exciting? Freaking "Ken" or "GI Joe" to puck them all

Posted at 12:36AM on Jul 19th 2008 by who cares

| 1 | 2 | Most Recent | Next 15 Comments

Add your comments

Please keep your comments relevant to this blog entry.
Inappropriate or purely promotional comments may be removed. E-mail addresses are never displayed, but they are required to confirm your comments. Your e-mail address is what makes your comments unique, not your user name. To create a live link, simply type the URL (including http://) or e-mail address and we will make it a live link for you. You can put up to three URLs in your comments. Line breaks and paragraphs are automatically converted -- no need to use <p> or <br> tags.

Do you want us to remember your personal information for next time?
What this means: We place a cookie on your computer that stores your e-mail address and the non-unique name you have selected. Next time, these comment form fields will be automatically populated with your information. It saves you a couple of steps so you can quickly express your thoughts on the latest TMZ story.

Hot Tips