L'Oreal/Beyonce Whitewash

BeyonceUnless she just got vitiligo -- L' Oreal has some serious splaining to do about its bleached out Beyonce ad!

The ad features a severely Photoshopped Beyonce -- almost unrecognizable. So the question ...


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The question is ...

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Say Ahhhh!

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Reader Comments

(Page 1 of 23) | 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments

1. L'Oreal/Beyonce Whitewash

L'Oreal is faking it all the way by using Beyonce to advertise hair dye on a wig! They aren't marketing towards the black community anyway as we all know B wears a wig. Keep cashing those checks Beyonce!

Posted at 2:17PM on Aug 6th 2008 by Nikki

2. My granddaughter's skin color changes dramatically during the summer when her hair lightens up significantly and her skin tans deeply. I have pictures of her that look like these two of Beyonce. In December she is pale and her hair dark. So, no, this is not a slight to blacks! There are plenty of slights to blacks in America, but this is not one. Plus, I doubt she would allow it.

Posted at 2:24PM on Aug 6th 2008 by Melodee

3. It may be a slap in the face but Beyonce is a disgrace...I know if I were in her place I would not allow anyone to alter with the color of my skin out of respect for myself and my culture. I guess for money and fame anything goes? can you say michael Jackson?

Posted at 2:26PM on Aug 6th 2008 by MADATYOU

4. You are putting wayyyyyyyyyyyyyyyyyyyyyyyyy..too much emphasis on the issue with Beyonce ..maybe the girl just has an uneven skin tone..Goooodness
That's just like saying white people who suntan are ashamed of their skin tone.

Posted at 2:28PM on Aug 6th 2008 by Yep I said it!

5. All photos involving all stars are photoshopped. Nobody has flawless skin or hair and these magazines and ads try to make them look perfect so they can sell their product. The sad thing is, the young girls really buy into this crap that everyone is indeed perfect and that is where we have serious body images and poor self esteem. I have seen alot of stars in persoon and they don't even look close to the way they are protrayed.

Posted at 2:29PM on Aug 6th 2008 by bbarbi

6. Nikki & Meldoie are so right. I am African American and I am pale in the winter w/darker hair. When summer hits my hair color gets lighter. I was in my salon & they were swearing that I highlighted my hair myself b/c it changed so suddenly. I do feel that photoshopping is getting out of control w/ some pics, buts that nature of the game/business. And, she is not a dumb busineswoman, she wouldn't allow that craziness. And like Nikki said, Beyonce wear wigs! So it is extremely annoying to see her in hair dye commercials when she is simply changing a wig or adding tracks to her head. But whatever, she's successful.

Posted at 2:32PM on Aug 6th 2008 by Brittney

7. i cant believe beyonce LET it happen. I would have thought she would be the FIRST one to say something..Independant Woman, Ya know?

Posted at 2:34PM on Aug 6th 2008 by sarah

8. Beyonce is lightskinned...sometimes more than others. I don't really think they have altered her true skin tone. Whenever she's on a yacht somewhere she gets a tan. Even black people tan. Duh!

Posted at 2:36PM on Aug 6th 2008 by T

9. Obviously you can't believe everything you see in a commercial..I'm sure there are others that are doing slight alterations because they want to be perceived as being "perfect" and we all know noones perfect.. Everything isn't for everybody anyway and if you have a problem with a certain product you have a choice of buying or not buying..
Keep getting those checks BEYONCE..

Posted at 2:37PM on Aug 6th 2008 by Yep I said It

10. Shame on L'Oreal.for doing this. I see no excuse for this. If it was uneven skin tone then they just as easily could have made her a tone darker. but they did not do that. they made her white.

Posted at 2:38PM on Aug 6th 2008 by lili

11. maybe beyonce just slathered herself in bronzer to go to awards shows and in the loreal ad she just had regular foundation on matching her skintone

Posted at 2:40PM on Aug 6th 2008 by just sayin'

12. Shame on you Beyonce'..."

Posted at 2:44PM on Aug 6th 2008 by DEREK

13. i honestly don't remember ever seeing beyonce's skin so dark as in the first photo. either way she's beautiful and it's just silly for anyone to be offended, racially.

Posted at 2:44PM on Aug 6th 2008 by angie

14. Get a grip...I am what u call a light skinned afr american and I get darker in the summer and lighter in the winter...it's normal and everyone knows it. the only people I believe who tend to have an issue with this article are the same people who give light skinned afr americans crap for being light skinned and that's dark skinned african americans...let's stop tip toeing around this issue...it's not white people who cause these issues, it's dark skinned black people...and this is the truth!!!

Posted at 2:47PM on Aug 6th 2008 by Rico

15. Well the way I see it is if Beyonce has always wore a wig and or weaves and has always tried coming across like something she is not then......Loreal has EVERY right to do what they want with her! She has sold her self out in to MANY occasions. Whats worst is that she should really think about the black woman who look up to her! Besides......she probably made her self look that light with all that powder!

Posted at 2:48PM on Aug 6th 2008 by THE TRUTH

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