More on the L'Oréal front ... When Beyonce signed on with L'Oréal in 2001 her career was big -- but not huge. As she became more mainstream, her look in the ads appears to evolve -- into a whiter version of her former self.
Filed under: Beyonce Knowles
1. I really don't see the big deal. You still know who it is. They airbrush, alter and morph everyone for their ads, for crying out loud. Time to move on to something - anything - more time worthy.
Posted at 6:32AM on Aug 9th 2008 by donbear
2. I don't believe they tried to 'Whitewash' her.. It looks to me as if they were trying to enhance her hair colour but didn't realize the change.
Posted at 6:33AM on Aug 9th 2008 by Chris
3. Enough with the Beyonce stuff, no one cares but you guys. There is no conspiracy to turn Beyonce white other than from you guys.
Posted at 6:34AM on Aug 9th 2008 by gazoo
4. Man, you guys just won't stop.
Posted at 6:38AM on Aug 9th 2008 by Jim
5. me thinks she looks whiter because of the kind of lighting they used. They used more of a yellow light to make her hair shine. compared to the other three photos where white light was used
Posted at 7:10AM on Aug 9th 2008 by Renin
6. Isn't it obvious that it was just the lighting? Do you really think they tried to make her look white? Seriously, I think this is just another opportunity for people to use the race card. Isn't the deck tattered and torn already? Enough people, it's 2008 let's move on..
Posted at 7:17AM on Aug 9th 2008 by Mindy
7. OMG, seriously, get over it! I'm so freakin' sick of you guys going on and on about this stupid subject!
Posted at 7:19AM on Aug 9th 2008 by Amanda
8. She still looks black to me and if we really have to go this way, in my point of view, picture number 2 seems lighter to me than number 3. What are they playin' going light and goin' back black in order no one would see it? That's so stupid! There is no damn case so drop it!
Posted at 7:21AM on Aug 9th 2008 by Jane
9. L'oreal just wants to show that any one from any race can color their hair, esp blond. As a photog, sometimes ppl that are half white, half black like Beyonce, will often look a bit more pale due to the lights... and with a blonder dew, i think that's ok, nothing wrong here... beyonce has some white in her, she has some black as well, perfect model for these ads.
Posted at 7:35AM on Aug 9th 2008 by alanisb4
10. OMG! This story is so over. Does Nina still work there?
Posted at 7:47AM on Aug 9th 2008 by misty
11.
she's just one grade elevated
from being a project ho;
Posted at 7:48AM on Aug 9th 2008 by john wayne gacy
12. PEOPLE WHO KEEP SAING TO DROP IT WELL REALLY BACK OFF... Y?? BECUASE ITS PEOPLE LIKE YOU WHO TRY TO MAKE THE WORLD WHITHER... NO OFFENSE BUT THIS IS A BIG DEAL TO EVERYBODY THAT HAS A DIFFERNT SKIN COLOR.. SO YEAH I THINK THIS WAS REALLY MESSED UP WHA LO RAL DID N I THINK THEY SHOULD APOLIGSE TO THE PUBLIC BECAUSE THEY SHOLD HAVE NEVER DONE THAT IN THE FIRST PLACE...N PLUS ARNET WE ALL BEAUTIFL INSIDE N WE SHOULD BE JUDGEBY OUR CAHARCTER NOT OR SKIN COLOR ....EVEN THOGUH ITS FEAKIN 2008 THE RACISM STUFF SHOULD HAVE BEEN LONG GONE BY NOW N YET HERE WE STAND LOOKIN AT 4 PICS OF BEYONCE NOTICING THA EVERY ONE IS LIGHTER THEN THE OTHER.... SO PLZ IF UR GONNA RITE SUMTHIN BOUT THIS PIC ATLEAST MAKE IT WORTH MY TIME
Posted at 7:52AM on Aug 9th 2008 by reefreshing
13. I just think the lighting is different because her hair coloring has changed so much - they probably did her makeup and all that stuff differently because her hair is reddish-blonde now. I honestly don't think it's anything more than that!
Posted at 7:52AM on Aug 9th 2008 by stlougirl
14. #13 reefreshing-I am an old man and I don't understand all these words you are writing.It is either that text stuff they talk about or you just don't know how to spell. That is huge bottom lip this girl has.My opinion is that they tried to make her hair look lighter,not her skin. I typed this real slow for you people who don't read too fast.
Posted at 8:04AM on Aug 9th 2008 by ANOKIE
15. So airbrushing or using PhotoShop to get rid of every hint of a wrinkle, mole, zit, spot, gap in her teeth, slightest hint of "fat", etc. is fine but possibly lightening her skin is not?
Who knows, it might just be the lighting they used in the studio, but my guess is if you saw Beyonce up close she would still be beautiful, but not like in any of her ads, album covers, other such artwork.
Posted at 8:06AM on Aug 9th 2008 by liz
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