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Jenny Craig Hits It Big With Queen

8/19/2008 3:58 PM PDT BY TMZ STAFF

The Queen Latifah/Jenny Craig ad may be a stroke of genius.

We're hearing there's a new strategy in Jenny Land - Zero Embarrassment. After Kirstie Alley lost a ton of weight for the commercial, gained it back and then some, it looked as if Jenny's plan just didn't work long term.

So the new plan...get someone who can look good by losing a relatively small amount of weight -- In Queen's case, 20 lbs. She looks really good, if not svelte, but if she gains it back it's not going to look like Jenny Craig was a failure.

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