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Jenny Craig Hits It Big With Queen

8/19/2008 3:58 PM PDT BY TMZ STAFF

The Queen Latifah/Jenny Craig ad may be a stroke of genius.

We're hearing there's a new strategy in Jenny Land - Zero Embarrassment. After Kirstie Alley lost a ton of weight for the commercial, gained it back and then some, it looked as if Jenny's plan just didn't work long term.

So the new plan...get someone who can look good by losing a relatively small amount of weight -- In Queen's case, 20 lbs. She looks really good, if not svelte, but if she gains it back it's not going to look like Jenny Craig was a failure.

29 COMMENTS

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1.

BabyGirl    

First!

Way to go Queen

2070 days ago
2.

nquiry    

Good?! Maybe in another 50 pounds.

2070 days ago
3.

Karin B.    

She'll gain it back just like all the other celeb's!!! Everyone knows it's hard to lose weight when you get into your 30's and 40's. I don't pay attention to these diets. Anna Nicole dieted like crazy and see where it got her! It's no even safe. Hollywood needs to concentrate on getting people to be comfortable w/ their bodies. Hire, actresses ans actors that reflect the general public. And stop pushing dramatic weight loss, which is not healthy. People are getting too self obsessed, thanks to Hollywood. ENOUGH

2070 days ago
4.

Kim    

Venti means 20 in italian. And if you are among the millions of people who are struggling with there weight, thats not cool.

2070 days ago
5.

hot snot    

Aretha Franklin needs to take a tip from the Queen! She has lost weight and looks like she is getting healthy! good for her, she looks fabulous!

2070 days ago
6.

C..    

Did Kirstie Alley actually lose that much weight on Jenny Craig?

Remember the commercials? Kirstie was usually carrying a large purse or bag, behind something, or with sideways camera angles....

2070 days ago
7.

Sassy    

i LOVE QUEEN LATIFAH AND SHE LOOKS GREAT SORRY WE ALL CANT WEIGH 90LBS WET. JENNY CRAIG PROBLY DOESNT WORK, THATS WHY ALL OF EM ARE GAINING WEIGHT BACK...F**K JENNY CRAIG AND WEIGHT WATCHERS THEYN JUST SUCK YOU IN TO BUY THEIR EXPENCIVE FOOD, WHEN ALL YOU HAVE TO DO IS MONITOR YOUR FAT INTAKE AND EXCERISE, THE OLD FASHION WAY...ITS CALLED DISIPLINE

2070 days ago
8.

Mayu    

I love Queen L. I also love the message that she's losing weight to stay healthy not to be thin!

However, as for Jenny Craig... she's a scam like most other diets.

My friend went on Jenny after gaining some weight post leg and ankle surgery.

She was given these tiny bite sized meals, so she practically starved... and in the end, she gained the weight back.

She went on weight watchers and Alli, lost 2x what she did on Jenny and kept it off.

I personally don't like diet fads. Give me good old exercise and nutritional foods any day. But for those who need it like my friend who gained weight due to being inactive after surgeries... I'd think twice about Jenny Craig. I haven't heard many long or even short term success stories from there.

2070 days ago
9.

rachelle    

Diet programs are the biggest scams and millions of people have lost money with them,
The answer????Put on your plate good healthy food then push yourself away from the table. You don't have to feel like you're to bust to eat right.

2070 days ago
10.

Mouse    

Queen and Oprah should enter the Nathan's hotdog eating contest.

2070 days ago
11.

Chucky    

What Is She The "Queen" of?

I'm Just Askin.

2070 days ago
12.

rosie    

The only way to lose weight is by exercise and curbing your eating. Plain and simple. I would never spend money on Jenny Craig....horribly expensive and you still have to buy the fruits and vegetables. You are what you eat and if you don't exercise you cannot lose weight. And who in their right mind wants to eat Jenny Craig crap for the long run? a friend of mine did her program and she did lose wweight but she looked awful....pasty skin, circles under her eyes.

2070 days ago
13.

pinhead    

Wow, you career is getting fat and losing weight! She is a fat slob, smokes drinks, never has worked out. So she does an ad goes to the plastic surgeon has lipo and a tummy tuck. What a bunch of bull____T There are some great atheletes to admire and entertainers, she sucks! go get a burger ya fat cow!

2070 days ago
14.

Disgusting    

Is that why the annoying Nutrisystem uses spokespeople who are losing pregnancy weight - cause they aren't battling a weight problem so won't gain it back. It's misleading though because they don't say they lost weight from pregnancy, just make it seem like they have a weight problem.

2070 days ago
15.

diana    

What I want to know is why is this big ol' lesbian doing an ad campaign for makeup??

2070 days ago
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