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Don't Hate the XBOX Player, Hate the Campaign

10/14/2008 3:20 PM PDT BY TMZ STAFF

Finally, a candidate is reaching out to a massive, untapped demographic -- couch potatoes. Good luck getting them to the polls ...
Barack Obama
In an effort to invade your escapism, presidential hopeful Barack Obama has bought ad space on virtual billboards in an XBOX 360 game called "Burnout Paradise," according to Gigaom.com.

If the whole President of the U.S. thing doesn't work out, he's a shoe-in for mayor of Sim City.

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