It started as a heartfelt tribute -- but suddenly stickers featuring Billy Mays' face began taking the country by storm.
The craze started after Billy's son, Billy the 3rd, mentioned the stickers on his Twitter page -- then, in a matter of days, the Mays face was everywhere.
The stickers -- which have all been given away for free -- were turning up on cars, windows, street signs and anywhere else you could find a flat surface.
In fact, demand for the stickers was so high, the makers actually ran out. But don't worry, more are on the way.