Tiger Woods -- The Definition of Irony
"The road to high performance isn't always paved" -- and neither is your neighbor's front lawn.
This ad actually appears in today's edition of the Wall Street Journal.
Relevant Posts
- Tiger Woods Loses Another Endorsement (12/13/2009) (202 comments)
- Tiger Woods -- We Were Just Wondering ... (12/14/2009) (197 comments)
- Tiger Woods -- African Safari? (1/04/2010) (145 comments)
- Report: Tiger Woods Let Cops Check for Injuries (1/01/2010) (110 comments)
- Cops Release Audio from Tiger Woods Crash (1/07/2010) (20 comments)
Reader Comments
(Page 1 of 2) | 1 | 2 |1. past present and future events will be a path to enlightment
Posted at 12:46PM on Nov 30th 2009 by Puppet Master hint
2. fiiiiiiiiiiiiiiiiiiiiiiiiiirst!!!!
Posted at 12:48PM on Nov 30th 2009 by hollyhoooooooood
3.
STOP THE PRESSES!!!!
Oops. Too late.
Nevermind.
Posted at 12:59PM on Nov 30th 2009 by Fred Farkel
4. And watch out for those unmarked fire hydrants and hidden trees!
Posted at 12:59PM on Nov 30th 2009 by ghsg
5.
STOP THE PRESSES!!!!
Oops. Too late.
Nevermind.
Posted at 1:25PM on Nov 30th 2009 by Fred Farkel
6. Um, who's the numbnut VP at Accenture who decided to go ahead and run this ad in the WSJ today? Think I'll pass on this firm consulting me for anything, thank you...
Posted at 1:10PM on Nov 30th 2009 by boknowsbo
7. tiger remember keep your woods in your pants....ha ha ha
he is a snake in the grass..im sure your dead father is real proud of you ...
Posted at 1:13PM on Nov 30th 2009 by mom
8. You people are eff'ed up. Who cares whether this ad runs today or not, it has nothing to do with the man's personal life. And his personal life has nothing to do with his success/ability to play golf and pitch products. I swear, get your heads out of your collective asses worry more about your politicians throwning you and your hard earned money under the bus and off the cliff.
Posted at 1:16PM on Nov 30th 2009 by GetAGrip
9. 'his personal life has nothing to do with his success/ability to play golf and pitch products'
An individual's personal life has a whole lot to do with how you represent a brand - particularly something in this case, as commoditized as consulting or outsourcing.
Posted at 1:28PM on Nov 30th 2009 by Contrary
10. THat's great! How dumb is accenture...
Posted at 1:43PM on Nov 30th 2009 by Fargo
11. What the ad guys at Mad Men say about this gaff up???
Posted at 1:43PM on Nov 30th 2009 by Lisa
12. 'And his personal life has nothing to do with his success/ability to play golf and pitch products.'
'Golf' perhaps, but do you really believe that an individual's 'personal life has nothing to do with his success/ability to ... pitch products'? Why do you think Tom Brady only promotes Stetson cologne? May not impact Gatorade and Nike in an outsized manner, but brands like Tag and Accenture can't be too happy.
Posted at 1:53PM on Nov 30th 2009 by Bad Idea Jeans
13. Being the singular embodiment of a ONE BILLION DOLLAR industry (himself - the Tiger Brand Image) requires that Tiger be a good corporate citizen. He *must* march to a higher moral standard, since he accepts payment for his image.
That means he really, really f'ed up bad with this one. Ultimately, this will cost him hundreds of millions of dollars of lost endorsement revenue.
When we play God, we must be Godlike. Reckless driving while dizzy on prescription drugs, in bare feet, at 2am, is not how a billion dollar man acts. He blew it.
The CEO of every giant brand he endorses is going to be mighty pissed. Yes, when a large corporation hires you as a fiduciary agent of their image, every small public act and nuance of private life is critical to that business relationship. This is a game changer for Tiger and his endorsement career.
Posted at 2:17PM on Nov 30th 2009 by El Bobbo
14. I THOUGHT HE WAS A SPOKES-PERSON FOR BUICK ... WHAT'S HE DOIN' DRIVIN' A CADDY?????
Posted at 2:54PM on Nov 30th 2009 by SERIOUSLY !!!!
15. I have the WSJ in front of me. I don't see this Ad in it. Where exactly would I find this?
Posted at 4:08PM on Nov 30th 2009 by Brian
