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Nike Resurrects Tiger's Dad for New Commercial

4/7/2010 7:08 PM PDT BY TMZ STAFF

Tiger Woods is being scolded by his father from beyond the grave -- in a new Nike commercial that can only be described as an artsy PR effort to humanize the golfer.



In the ad, Tiger stands stoically as the voice of his deceased dad, Earl Woods, urges his son to reflect on his life.

As we first reported, Tiger shot the commercial on March 25 on the Isleworth Country Club golf course in his neighborhood in Windermere, Florida.

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219 COMMENTS

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61.

Cindy    

So is Nike hoping we won't remember that Tiger's dad was a philanderer too?????

1574 days ago
62.

Thunder Thighs    

Very interesting, especially since Tiger himself has said his father cheated on his mom
constantly. WHAT A BUNCH OF SHIT, I'M SICK OF THIS

1574 days ago
63.

Thunder Thighs    

And you all know for fact that his dad ran around all the time? I read it in an article, but it doesn't make it so.

Even if it happened, were they split up at the time, what was the circumstances around it. None of you ever cheated, thought of cheating(same thing)????

Cast the stone. I still like it, it is eery, but it will get the attention to think

1574 days ago
64.

roonie    

TIGER HAS GONE TO THERAPY, I THINK ITS TIME FOR SOME OF YOU ANGRY PEOPLE TO FOLLOW HIM--OKAY--TIGER'S WEIRD FOR DATING ALL THOSE WOMEN, A QUESTION---DO YOU THINK IS NORMAL TO TALK ABOUT A MAN WHO CHEATED FOR ALMOST A YEAR NOW....DO YOU ALL ANGRY PEOPLE THINK THAT'S NORMAL? ,,LOL

MOST OF YOU WITH YOUR ENDLESS COMPLAINTS ARE STARTING TO LOOK LIKE TIGER AT THE BEGINNING OF THIS SAGA---PATHETIC...LOL

1574 days ago
65.

Trish    

I find it disturbing. Just unbelievable what Nike/ Tiger will do to keep the false image they created going.

1574 days ago
66.

JLS    

Nothing short of perfect. The person with the most influence in his life is his dad. I've never seen more pain in someone's face. Complete humiliation to the man who he admires most. It's real and not contrived. I'd stake my life on it.

1574 days ago
67.

NotDaddy\'sGirl    

I have never been more disgusted with an ad campaign before. How disgraceful to make a commercial, which remember people ultimately makes money for the company, with a dead man's "voice". Really? How disgusting. I do not care about his indisgretions or anything else. However, this is really the first that I am judging Tiger. I would never say hey let's put a voice to sound like my dead dad and I will just stand there like a moron that's a great idea.

1574 days ago
68.

roonie    

AM NOT GOING TO BUY NIKE PRODUCTS,AM NOT GOING TO BUY NIKE PRODUCTS,AM NOT GOING TO BUY NIKE PRODUCTS,AM NOT GOING TO BUY NIKE PRODUCTS,--WELL, WHO GIVES A RATS ARSE--LOL--APPERANTLY, HE'S NIKE APPARELS ARE UP BY WHOOPING 26% IN THIS SO CALLED RECESSION..

WHY DO YOU CARE SO MUCH--ARE YOU MARRIED TO TIGER, IF ELIN CAN BE MATURED AND DEAL WITH IT, WHY CAN'T YOU PENCIL NECK GEEKS..LOL

26% UP--26% UP----YEAH, CAN YOU BELIEVE THAT..LOL--DON'T LET TMZ WASTE YOUR LIFE..LOL

1574 days ago
69.

Hates Conan like crap    

That Tiger Woods commercial will sell a lot of Pepto Bismol. It made me sick to my stomach.

As for Nike...because they use Tiger as a spokesman, I will never ever buy another Nike product. Ever.

1574 days ago
70.

Jennifer    

Post #59 "this is too funny" --- Tiger's massive, serial adultery became known at the end of November. It's only been 4 months. Can't you count? A year is 12 months. Why do you use capital letters? And why does it bother you that people still think what he did is a huge scandal? Are you anti-marriage or anti-woman or something? You're probably one of the hired PR people to post pro-Tiger messages. Most people think he's a dirty dog for doing what he did to his wife and children. Unprotected sex with so many filthy women.....eewww! Even bringing them home when Elin was gone.

1574 days ago
71.

ray    

What a sad desperate attempt at trying to resurrect a fake public image. Does Nike really think their customers are this ignorant. His dad would probably really say. IM PROUD OF YOU BOY FOR BANGING THOSE HOES!!!!! And what does this say for tiger morals? To yous his dads persona for financial gain.

1574 days ago
72.

roonie    

SPOKE TOO SOON...LMAO, YOU SEE, HERE GOES ANYOTHER--IDIOT---I MANY TIMES ARE YOU GOING TO SAY YOU ARE NOT GOING TO BUY HIS PRODUCTS--BUT ANY STORY ON TIGER , YOU RUN TO YOUR COMPUTER..

YOU REMIND ME OF A RACIST THAT KEEPS INTERRACIAL PORN UNDER HIS BED...LOL

1574 days ago
73.

roonie    

LOOK AT WHAT YOUR LIFE HAS BECOME NICOLE, YOU ARE ACTUALLY COUNTING HOW LONG YOU HAVE BEEN GOSSIPING ABOUT A STRANGER WHO CHEATED ON HIS WIFE--OKAY, YOU TELL ME ,NICOLE, WHEN WILL YOU MOVE ON WITH YOUR LIFE..? WHEN IS IT OKAY TO STOP , REFLECT AND LET THIS MAN ALONE WITH HIS FAMILY? WHEN WILL IT BE ENOUGH?

1574 days ago
74.

ray    

God tiger looks like $hit. I thought that was his dad lol. Must be from all those sleepless nights worrying about his finances after Nike drops him when this fake commercial doesn't work.

1574 days ago
75.

Mary    

Time for Nike to go to the bottom of the barrel where Tiger now lives.

Don't buy Nike!!!!!!!!!!

1574 days ago
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