Cinepoint Productions claims it did publicity work for the Association for 17 years, taking the Golden Globes from irrelevance to prominence.
In fact, Cinepoint claims they did such a good job, the Globes were able to lock in a $26 million annual deal with NBC beginning in 2012 ... up from their previous deal, worth just $12 mil-a-year.
Cinepoint claims in the suit -- filed today in L.A. County Superior Court -- it was promised when its contract with the Association expired in 2009 it would be renewed, and Cinepoint did a lot of hard work relying on the promise ... a promise it says was not honored.
Of course, it's Hollywood, and Cinepoint was unceremoniously kicked to the curb -- the contract was not renewed.
Cinepoint is suing for the fees it would have earned, $2 million, plus punitive damages.
UPDATE: A rep for the Golden Globes says the allegations are without merit ... and claims it's just a "case of a disgruntled former consulting firm, whose contract was not renewed."