This Year's
GoDaddy Girl Is ...
Joan Rivers!?!?
2/6/2011 7:40 PM PST
Joan Rivers -- This Year's GoDaddy Girl!?!?
Going in a, um ... different direction this year, TMZ has learned the folks at
GoDaddy.co are using
Joan Rivers as their
Super Bowl spokeswoman.

Look for Joan to be featured in an ad at some point during today's big game.
That's old school.