Going in a, um ... different direction this year, TMZ has learned the folks at GoDaddy.co are using Joan Rivers as their Super Bowl spokeswoman. 
Look for Joan to be featured in an ad at some point during today's big game.
That's old school.
This Year's
GoDaddy Girl Is ...
Joan Rivers!?!?
2/6/2011 7:40 PM PST BY TMZ STAFF
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Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments
mag
EEEEEEWWWWWWW!!!!!!
OooooNooo!
That was a funny commercial. Would have been even better with Roseann Barr or some other ugly geek, but Rivers fills that bill nicely.
andy
Let's see . . . Danica Patrick, . . . Jillian Michaels, . . . and then, . . . Joan Rivers???
Talk about the tides of change . . .
Peggy smith
I think that she is a very irritate woman.
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janet
Even with a different photo. Rivers, overkill on the plastic surgery.
Jackie
I wonder how does feel when she look at herself in a mirror.
Lisa
She's funny as all get out, although a bit obnoxious most of the time. She's a comedian and that's what you get I guess.
dave r
godaddy really screwed up. this woman wanted to see her own daughter naked in the shower. incest maybe?
Jenny
Joan Rivers is NO Betty White!
Cliff47
At first glance I thought that Joan had a cleft in her chin, but decided that it must be the remnants of her navel...too many full-body lifts there...
juan
Correction...It was just Joan's head being used.
pam butterfield
If Joan Rivers can be a go daddy girl hell we can all be a go daddy girl , she has had so much surgery she looks like a clown
Ernie
Not even on Joan Rivers's best day could she look like a Go Daddy.com girl. Who ever did the plastice surgey on Joan Rivers' face should be arrested. The same goes for Melissa, her face can make "Kids cry and stop time". Joan Rivers should give it up her jokes are the same and not funny any more. She just plain ugly.
BEP fan
Why dont you guys talk about the use of the n word toward the end of the half time show? Albeit it was lyrics
saywhat?
This poor woman is going to run out of skin pretty soon. I hope she has never had anything to say about Michael Jackson!