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The Situation

Sues Abercrombie & Fitch

Over Humiliating Diss

11/16/2011 4:00 AM PST BY TMZ STAFF

The Situation - Abercrombie and Fitch lawsuit
The Situation just turned up the heat in his ongoing feud with Abercrombie & Fitch -- filing a lawsuit against the clothing company ... 3 months after it publicly offered him money NOT to wear its clothes.

You'll recall -- A&F made a public ploy to distance themselves from the Situation back in August, offering him a cash bonus if he agreed never to wear Aber ever again.

Sitch just filed a lawsuit in Florida, claiming Abercrombie has infringed on the GTL and the Situation trademarks, through its bogus advertising ploy and by selling T-shirts with the words "The Fitchuation" and "GTL...You Know The Deal" emblazoned on them.

Sitch wants at least $4,000,000 in damages. Calls to A&F were not returned.

85 COMMENTS

No Avatar
1.

Eddie Munster    

This guy is PATHETIC!

1037 days ago
2.

Strokadellic    

If this dude is suing people due to humiliation, he should f*cking sue himself. There is nothing more humiliating in his life than himself. And yet he makes more money than most cancer researchers per year. Yeah...our society/culture isn't ass f*cking backwards.

1037 days ago
3.

buzz kill    

This guy is a real douch bag. Didn't he try to sue his father also. What a pathetic piece of sh.t.

1037 days ago
4.

Hello is anybody in there?    

Isn't he broke that explains why he's suing them go get a job you bum!

1037 days ago
5.

LAWRENCE    

Awwwww poor poor Situation. Well, it looks like your fifteen minutes are quickly approaching an end. It would also appear that you have just wasted a ton of money so this is what it comes too, waste of time lawsuits. No biggie, about this time next year you'll be a has been and just another personal trainer at my local gym. Maybe I'll buy a few lessons for the novelty.

1037 days ago
6.

Ace    

A&F is trying to cash in on Situation. Offering money for NOT wearing clothes, using catch phrases that are directly related to Situation. Situation actually has a strong case.

1037 days ago
7.

Lucy Mouse Head    

This idiot better get suing anyone he can think of because his 15 minutes is OV-AH. Does he think for a moment that he has any prospects beyond that moronic show?

1037 days ago
8.

Liz    

McDonalds is always hiring. Get a job and stop suing people to make $. Besides you wont win anything because you are stupid

1037 days ago
9.

Superman    

First off, who's the sc*mbag that would want to be seen wearing those shirts with those d-bag words printed on them?

1037 days ago
10.

JJ    

This clothing company has TOO much class for this DOPE.

We're going to Hell in a basket when NO nothing, dopey looking men make a living by acting like *********.

I hope he has tons of kids ; let him see the damages he has done to the culture.

1037 days ago
11.

Hamptonsdude    

4 million... That's a lot of Valtrex.

1037 days ago
12.

ginger    

Good for Sitch! I hope he puts those ******* out of business

1037 days ago
13.

Onward    

Grow up and show some class.

1037 days ago
14.

ExtraKetchup    

I'm actually with the Situation on this one. A&F is one of dumbest clothing retailers ever and were just trying to come up off of him. They are riddled with unnecessary controversies and desperate publicity stunts. Go on Wikipedia and read through all of their legal conflicts over the years if you want a good laugh. They're a terrible company with trashy, overpriced merchandise.

1037 days ago
15.

JP    

The douche bag is BROKE! LOL Put it in your mouth and pull the trigger loser.

1037 days ago
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