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Joan Rivers

Marketing Genius

8/8/2012 12:10 PM PDT BY TMZ STAFF

0808_joan_rivers_costco
Joan Rivers
is the MASTER of the shameless publicity stunt ... 'cause her Costco shopping-cart protest didn't just get her all over TV ... it also provided an INSTANT boost to her book sales.

We broke the story ... cops responded to the Costco in Burbank yesterday -- where Joan had handcuffed herself to a shopping cart to protest the store for not carrying her book.

During the protest, sources tell us Joan and her team managed to sell 150 copies to various customers. Since Costco refused to carry  the book, Joan was forced to sell them out of a box she kept in the Costco parking lot.  Cash only.

And Joan got a big, fat bonus -- multiple national media outlets ... including "Today" and "Fox News" ... LOVED the story and have already aired the TMZ video of Joan's hilarious encounter with police.

Bottom line ... Joan's stupid little stunt resulted in MAJOR exposure to millions of people ... and it didn't cost her a dime.

Not a bad day's work.

080712_rivers_launch

119 COMMENTS

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1.

Tim    

Forget about it..........

619 days ago
2.

douglasquaid    

shes crazy

619 days ago
3.

My Big Salami    

Marketing Genius?....Yep she's right up there with Kanye!

619 days ago
4.

karen    

was she bored?

619 days ago
5.

Straight Talkin Texan    

She has a valid point, but I still don't like her.

619 days ago
6.

Hervey....Hervey of Arabia...He was a single guy...    

Rivers has had so much botox injected into her face that it's seeped through her skull and deadened her frontal lobes.

619 days ago
7.

Carl    

Of course it was. She's been in entertainment for over half a century. She knows how to get noticed.

619 days ago
8.

MAX    

HEEELP HEELP ME MY FACE IS MELTING

619 days ago
9.

Rhubino    

So what is it TMZ? Is she "stupid" or a "master"?

619 days ago
10.

the_truth_hurts    

WHO IS THIS CRAZY OLD c? DOES ANYONE UNDER 50 KNOW WHO THIS THING IS OR WHY ITS FAMOUS?
ANYONE??
ANYONE AT ALL...
didnt think so

619 days ago
11.

hihat    

Joanie rocks, but if she were an ordinary citizen, Costco would have tased her, thrown her to the ground, and hauled her ancient butt off to their detention cell three flights down

619 days ago
12.

tamara    

She's losing it..... too bad, she used to be funny

619 days ago
13.

sidithers    

God Bless Her
A 112 and still kicking

619 days ago
14.

Max    

If being a genius means making all the employees at this Costco miserable, who have NOTHING to do with her beef, then yes she's a genius. No thought to what a pain in the ass she is to everyone else as long as she sells books. Joan, you don't have enough money yet?

619 days ago
15.

I Was About To Say    

I wouldn't want that book if she gave it to me for free! She's an idiot, and, she's slaughtered her face severly, she looks like an alien.

619 days ago
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