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Joan Rivers

Marketing Genius

8/8/2012 12:10 PM PDT BY TMZ STAFF

0808_joan_rivers_costco
Joan Rivers
is the MASTER of the shameless publicity stunt ... 'cause her Costco shopping-cart protest didn't just get her all over TV ... it also provided an INSTANT boost to her book sales.

We broke the story ... cops responded to the Costco in Burbank yesterday -- where Joan had handcuffed herself to a shopping cart to protest the store for not carrying her book.

During the protest, sources tell us Joan and her team managed to sell 150 copies to various customers. Since Costco refused to carry  the book, Joan was forced to sell them out of a box she kept in the Costco parking lot.  Cash only.

And Joan got a big, fat bonus -- multiple national media outlets ... including "Today" and "Fox News" ... LOVED the story and have already aired the TMZ video of Joan's hilarious encounter with police.

Bottom line ... Joan's stupid little stunt resulted in MAJOR exposure to millions of people ... and it didn't cost her a dime.

Not a bad day's work.

080712_rivers_launch

119 COMMENTS

No Avatar
31.

TMZMember12    

Costco got a boost too...MORE MEMBERSHIPS!

784 days ago
32.

TJ    

This woman is not funny. She comes off as a desperate illiterate.Most annoying voice ( a la KIm & Kourtney). Kris Jenner clone.

784 days ago
33.

miguel    

shameless. im tired of this b!tch

784 days ago
34.

Joey    

SHE IS STILL AN OBNOXIOUS OLD PUTTY FACE HAG. SHE AND HER DAUGHTER SHOULD JUST GO AWAY AND STOP PRETENDING THAT THEY ARE RELEVENT

784 days ago
35.

buzz kill    

She should be a spokesperson for a plastic company.

784 days ago
36.

buzz kill    

Didn't anybody think to load her in the cart and push it down a hill.

784 days ago
37.

Rude Boy    

Yep, Joan benefitted all right. She played everyone and it worked. It wouldn't surprise me if Costco got a sudden surge in revenue as well for NOT carrying her book. A win/win for all!

784 days ago
38.

kitnplayn    

I don't blame Costco for not wanting to sell literature that is comprised of incessant vulgarity. Let her sell her books alongside Hustler and Penthouse.

784 days ago
39.

tamara    

Genius????? In what way?

784 days ago
40.

Cujeaux    

Doesn't Trump have anything to keep her busy?

784 days ago
41.

Wow ...    

She is indeed a master of shameless plugging. Bravo to her, she at least has some kind of talent. Whether you like her comedy or not, she didn't get in bed and release a sex tape to find fame. She worked and continues to work for it...

784 days ago
42.

Enough    

Sorry, not a fan of anything this woman says or does.

784 days ago
43.

Kiko    

Is there anyone/anything that Joan Rivers hasn't equated with Hitler and/or the Holocaust? She's a sad and unfunny troll.

784 days ago
44.

Mallory    

I'm glad Costco didn't stock her book. She's trashy and tactless. I buy books there and will continue to do so.

784 days ago
45.

VICKI    

WHAT AN EGOSTICAL IDIOT. COSTO IS A FAMILY SHOPPING BUSINESS. FAMILY'S DO NOT WANT PROFANE LANGUAGE ON ANYTHING SOLD IN THE STORES.

784 days ago
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