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Dominique Wilkins

Taking Paula Deen's Spokesperson Gig

3/27/2014 10:30 AM PDT BY TMZ STAFF
Exclusive Details

0327-dominique-wilkins-getty-01Paula Deen's loss is Dominique Wilkins' gain ... the NBA legend is the new spokesperson for the diabetes medication that dumped Deen last year -- and he tells TMZ Sports he's focusing on educating urban kids about the disease.


Deen and Novo Nordisk parted ways during the heat of her n-word scandal. Now the company has joined forces with the Human Highlight Film, who was diagnosed with Type 2 Diabetes 14 years ago.

'Nique says, "Just showing people that not just diabetes, but disease in general is faceless. It’s all about how you handle the life challenge!"

A rep for Wilkins tells us Novo Nordisk has shown a great commitment to raising awareness in the urban community, where 'Nique feels he can do the most good ... especially when it comes to kids and their nutrition. 

Wilkins lost his father and grandfather to the disease.

He shot a commercial last month that's already airing.

032714_dominque_wilkins_launch For more sports stories, check out tmzsports.com!
11 COMMENTS

No Avatar

1.

static    

He was a great player, As good or better than Jordan he just had the misfortune of playing for a team whose owner didn't know how to run an NBA franchise like Jordan with the Bobcats, Hornets or whatever they're calling themselves now.

189 days ago
2.

Jennifer    

The token black man after she said the n word.

189 days ago
3.

Joe    

The only difference is... If a black host makes fun of a white person, they don't lose their jobs. It's just overlooked and people pretend not to hear it.

189 days ago
4.

Tracey    

Met him several times in Atlanta, back in the day. Cool cat!

189 days ago
5.

StevenB    

Nice of you to notice. The commercials have been airing nationally for months now.

189 days ago
6.

Dan    

human highlight REEL, not human highlight film...

188 days ago
7.

BDSMASTER    

Butter bitch !

188 days ago

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