Gisele Bundchen Gets to Punchen ... But Not Well

9/4/2014 6:00 PM PDT

Gisele Bundchen has gone from simply being a knockout ... to trying to do the knocking out in a gym. It's all part of a new ad campaign -- and for perhaps the first time in history -- there is NOT unanimous joy over Gisele bouncing around in a sports bra!

The times they are a changing.