Ray J I Got a New Piece And it Tells Time

12/24/2014 12:35 AM PST

Ray J -- I Got a New Piece ... and it Tells Time

EXCLUSIVE

Ray J wants to give Kim Kardashian a run for her money, but not in a hotel room ... this time it's in Macy's.

We've learned Ray has signed a deal to become the face of RSNL watches with his business partner, David Weintraub. The timepieces go for anywhere between $150 and $500. They got some good outlets ... JCPenney, Macy's and Kohl's.



Ray wants this to be his entree into the jewelry biz ... just like Kim K.

He always makes his money right behind her.