Nike's Ice Hat The Latest WTF Trend For Athletes ... Cool? (PHOTOS)

8/28/2015 12:46 AM PDT

Athletes are always for ways to improve their performance ... and Olympic gold medalist Ashton Eaton took that to absurd heights at the Track and Field World Championships in Beijing as he modeled Nike's new ice hat.

It may be a soothing ice pack that fits like a helmet, but it looks like a RoboCop costume, no?

We gotta ask...