Kendall Jenner Backlash Begins Over Pepsi Protest Ad

4/4/2017 6:04 PM PDT

Kendall Jenner and Pepsi Face Huge Backlash Over Protest Commercial

Kendall Jenner's new Pepsi commercial -- in which she joins a protest or rally of some sort and then hands a cop a can of soda -- is being torn to shreds online.

The commercial's faced immediate backlash since being released on Tuesday, with many labeling it "tone-deaf," a "complete disaster" or much worse.  It looks like Kendall solves racial tensions between cops and protester with a can of soda.

The spot is getting dragged partly because people are confused about what it's supposedly depicting, and partly because others simply despise it.