Groupon Sorry for Horrific Racial Slur ... 'We are Appalled'

3/28/2018 12:49 PM PDT

Groupon Apologizes for Using N-Word to Describe Boots

Groupon's got a major mishap to deal with after a racial slur appeared on its site for a listing for women's boots ... and it started by issuing an apology.

Screenshots from outraged customers started making the rounds on social media Wednesday, showing a listing for Women's Fringed Suede Moccasin Boots with the color described as "N***er Brown." The color description also showed up on other boot listings on the site.

Shortly afterward, the VP of Global Communications for the company issued a statement, saying "We are appalled that this language was displayed on our site ... this is completely unacceptable and violates our policies -- to say nothing of our values."

He added that Groupon immediately removed the product and the third-party seller who listed it from its marketplace once it was made aware of the racial slur.

Despite the mea culpa ... many people are pissed and some are calling for an online boycott.

Interesting note -- Tiffany Haddish just became a spokesperson for Groupon in January. She's yet to comment on the n-word controversy, but ya gotta think she'll have something a lot to say about it.