Steve Hirsch

Steven Hirsch is the founder and co-chairman of the adult entertainment company Vivid Entertainment, which he founded in 1984. The second generation of his family to be in the business, he is credited by AVN as the creative visionary who saw the potential to change the nature of the adult entertainment industry. The faces of Vivid Girls have appeared on billboards in high traffic venues such as Sunset Boulevard and Times Square. In addition to a hardcover book with HarperCollins, Hirsch developed Vivid Comix and graphic novels with Avatar Press and erotic novels with Thunder’s Mouth Press. In 2011, Hirsch offered $5,000,000 (£3,000,000) to Catherine, Duchess of Cambridge's sister, Pippa Middleton, to take part in an adult movie. He also stated that if her brother, James, also joined her and took part in a separate scene, he would receive $1,000,000 (£600,000). Hirsch and his original partner, David James, an industry veteran with extensive international experience, were later joined by a third partner, Bill Asher, a Dartmouth College graduate with an MBA from the University of Southern California, who has engineered the company's recent financial success through a series of