Embroidered Fashion Fever

5/30/2006 1:39 PM PDT

Embroidered Fashion Fever

Personalizing one's clothes has always been in fashion. But now celebrities are focusing their attention on their jeans-- specifically J&Company Jeans-- to showcase their personal style. J&Company denim, featuring a vintage attitude and rock and roll style, is turning up on lots of A-List celebrities with their personal embroidery feature.

Paris Hilton owns tons of J&Company jeans. Paris chose to have her name embroidered on the inner thigh of one pair-- and even wears them as she tries to be incognito while shopping with newly drafted Arizona Cardinal Matt Leinart.

'Desperate' Eva Longoria owns more than 50 pairs of the trendy jeans, which helps as she cheers on boyfriend Tony Parker of the San Antonio Spurs. She is often seen sporting her various pairs with embroideries like "TONY P" and his team number "9" in crystals.

Eva loves J&Company jeans so much that she ordered them for boyfriend Parker, as well as for girlfriend Jessica Simpson and Jess' hairstylist Ken Paves.

Eva even special ordered a $300 pair of J&Company Jeans for Spurs center Tim Duncan, in a size 40 waist and 40" long. Duncan could never find jeans to fit him because he's so big.

Jessica Alba designed matching J&Company jeans for her and boyfriend Cash with a cross on the butt. Alicia Keyes even sports J&Company jeans in her "Unbreakable" video.

The jeans can also be seen on the 'O.C.,' 'Entourage,' 'Related' and on the girls of 'Desperate Housewives' -- even off the set.

Other female celebs that rock J&Company jeans include Jaime Pressly, Jennifer Aniston, Tori Spelling, Nicole Richie, Halle Berry, Britney Spears, Cameron Diaz, Carmen Electra, Catherine Zeta-Jones, Denise Richards, Demi Moore, Christina Aguilera, Gwyneth Paltrow, Kate Hudson, Lucy Liu, Rita Wilson, Hilary Duff, and Mischa Barton.

And don't forget the boys -- male Celebs are also J&Company fans, including: Nick Lachey, Ashton Kutcher, Ryan Seacrest, Colin Farrell, Justin Timberlake, Usher, Kanye West, Shane West, Tom Hanks, Orlando Bloom, Jared Leto, Robert Redford, Wilmer Valderrama, Zach Braff, Donald Faison, Elijah Wood, Jamie Foxx, Jamie Kennedy, Johnny Depp, Michael Rappaport, and Kevin Bacon.