Jason Davis is heir to a massive oil fortune, but that didn't stop him from going to a pawn shop to score some fast cash on a brand new Rolex. Introducing, Frugal Bear!

Turns out the Rolex was from a guy who owed Gummi over 5K. In the end, Gum Gum shed his creepy, skeezy demeanor and vowed to turn the money over to charity.

We called the pawn shop to see if Gummi was a regular -- they had no clue who we were talking about.