Erection '08 -- Alba Ad Invokes Change in Sex Life
10/7/2008 3:40 PM PT
An election ad featuring Jessica Alba wrapped in bondage tape was supposed to turn people on to voting. It ended up just turning a whole lotta people on. Freaky deaky style.
The ad was for "Declare Yourself," and a stylist for the PSA decided their message was best conveyed by muting Jess with bondage tape from JT's Stockroom.
If the ad inspired people to register to vote, we don't know. What we do know: People started showing up at Stockroom's store -- with the Alba ads in hand -- asking for the reusable, sticks-to-itself, I-like-my-sex-with-a-side-of-violence black tape.