Tobacco Companies CELEBS ARE THE NEW FACE Whether They Know It or Not

8/26/2014 10:38 AM PDT

Whether They Know It or Not, Celebs are the New Face of Tobacco Companies

Big Tobacco gets a ton of free marketing from a vast array of Hollywood stars without paying them a dime … and there’s a chance they've gotten help from you, too.

Every time a celebrity is photographed smoking, they're giving Big Tobacco free advertising. And every time you share that photo, you're doing it too. That's a ton of press on top of the $8 billion (Billion. With a B.) they spend in marketing every year in the U.S.

There’s an upside: smoking is down in this country (9% of teens smoke now vs 23% in 2000) but we can still push towards ending it for good.

How? Stop sharing and liking photos that feature cigarette smoking and show Big Tobacco you refuse to be one of their unpaid spokespeople.

Be the generation that ends smoking.