Nike's Decision to Back Colin Kaepernick Rooted in Social Change as Well as Business
Published: 09/05/2018
Nike's decision to make its bold deal with Colin Kaepernick was partly a shrewd business move, but sources involved in the negotiation tell TMZ Sports a big part was also cultural. Our sources say Nike was fully aware there would be outrage by embracing Kaepernick's cause but, on balance, the…
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