EXCLUSIVE: Super ($200 Million) Man or Else?

From Claude Brodesser-Akner's City of Industry blog

Will Hollywood blockbuster budgets continue to fly "up, up and away?" Not necessarily.

At least, not at Warner Bros. Pictures. After a $225 million "Pirates of the Caribbean" sailed into port, taking the wind out of "Superman Returns'" $205 million Spandex, Warner Bros. executives are said to be circumspect as to whether the Man of Steel will fly again.

Talent agency insiders with ties to the film tell TMZ that Warner Bros. Pictures president and COO Alan Horn has informed agents that a sequel hinges on whether grosses of "Superman Returns" can crest the $200 million mark domestically. What's more, the studio plans to shave millions - many millions - off any "Superman" sequel's budget. (Amusingly, in the current "Superman Returns," Lois Lane pleads with Lex Luthor, "But millions will die! " It turns out she was right on the money.)

As Variety's box office guru Ben Fritz noted last July 4th, "Superman Returns is off to a strong start, albeit not as fast as a speeding bullet. Warner Bros. superhero tent pole grossed a solid $52.5 million on its opening weekend and $74 million over the five-day Fourth of July frame. Since its Wednesday opening, the Bryan Singer-helmed franchise restart has taken in $106 million."



Talent agency insiders, speaking on the condition of anonymity, insist that Horn is so concerned about being burned financially by ionospheric "Superman" special effects costs that any sequel's budget would cost far less than Bryan Singer's quarter billion dollar baby: a meager $150 million. That's a whopping $35 million less than its predecessor was green lit at, and roughly $55 million less than "Superman Returns" alleged final negative cost. So much for a getting a raise.

However, no one could blame Horn for being cautious. Despite opening at No. 1 in all its territories, overseas, the Man of Steel is starting to look just a bit rusty. The just-ended World Cup meant that Warner Bros. took a pass on European and Latin American territories, and its second weekend in release overseas, "Superman Returns" dipped 55% to take in $9 million from 1,800 prints in 14 markets.

We're bracing to hear how director Bryan Singer will react to this newfound fiscal restraint.


Our guess: Not well.

Says one executive involved in the production and financing of "Superman Returns," "They can try and spin it as 'There are certain economies of scale that come from the making of the first one, blah blah blah. But the reality is, it's harder to play in a smaller sandbox and still push the envelope."

Calls place to Horn were not returned, and a studio spokeswoman declined to comment on the fiscal retrenchment.

Filed under: Movies, The Biz, City Of Industry

Reader Comments

(Page 1 of 9) | 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments

1. I don't think it will have a problem passing 200 million -- I think it's sad because Pirates 2 sucks as a movie (boring and too long and not nearly as good as the first one) -- Superman Returns is the movie to see and people who wait for DVD will regret not seeing it on the big screen. This is one amazing thrill ride and people who have seen pirates twice already should see Superman Returns -- they won't be disappointed.

Posted at 12:09AM on Jul 11th 2006 by Tom

2. Maybe director Bryan Singer should have stuck with the X-Men.

Posted at 2:46AM on Jul 11th 2006 by Mel

3. Brandon R is the best Superman, the closest 'slone' to Reeves.

Posted at 6:05AM on Jul 11th 2006 by Magua'

4. Superman should have been played by Tom Welling, he's already playing him on the small screne afterall!

Posted at 7:11AM on Jul 11th 2006 by D

5. Superman should have been played by Tom Welling, afterall he's already playing him on the small screne in Smallville!

Posted at 7:13AM on Jul 11th 2006 by D

6. They ruined the franchise with the kid.

Posted at 9:02AM on Jul 11th 2006 by Tony

7. Routh was great, hope he'll be back. They need to recast Lois Lane (Erika Durance maybe? ), make this whole story Clark's nightmare (get rid of the kid!!) and bring on braniac. Bring aboard a comic book writer as a consultant, somebody who understands Superman instead of turning the character in to a dull alienated greek god (which he isn't).

Posted at 10:06AM on Jul 11th 2006 by JaneDoe

8. Superman Returns is a steaming turd of a movie and deserves to be cast down into superhero movie oblivion with the likes of Steel and Daredevil. We'd have been better with a smaller budgeted jump of the Smallville cast to the big screen with a director who can do more with less budget, as opposed to Singer who did almost nothing with a limitless budget. At least their cast can act most of the time, which is more than I can say for Routh and Bosworth. Hopefully Pirates puts this thing out of it's misery and doesnt let it limp to the $200 million mark, so we can get another pile of unimaginative dreck from Singer and Co.

Posted at 10:11AM on Jul 11th 2006 by Brian

9. The movie is tanking because you can't have a joyless Superman film.

Fanboys think that they are the all knowing movie gods and that we are stupid for not liking what they like.

But the truth is, they don't make these movies for fanboys. They make them for everyone and to make the most money possible.

And you are NOT going to make money with a two and a half hour soap opera about Superman who is a deadbeat dad who used a kryptonian date rape kiss on Lois Lane.

And you especially aint making money if there is no action.

Posted at 10:16AM on Jul 11th 2006 by Bruno

10. Routh was great, hope he'll be back. They need to recast Lois Lane (Erika Durance maybe? ), make this whole story Clark's nightmare (get rid of the kid!!) and bring on braniac. Bring aboard a comic book writer as a consultant, somebody who understands Superman instead of turning the character in to a dull alienated greek god (which he isn't) with girl problems.

And to the person who said this movie was joyless, you hit the nail on the head.

Who wants to see Superman mope after Lois Lane, Lois engaged to Cyclops with a child whose paternity is in question? We've got Maury and Montel for those kinds of situations.

"Superman, You ARE the father!"

Superman when done right can be as interesting as Spidey, Batman, X-Men, etc. TPTB just need to pay attention to multiple sources (comic books, Superman the Animated Series, Justice League Unlimited) not just 25 year old movies.

Posted at 10:43AM on Jul 11th 2006 by Jane

11. Routh was great, hope he'll be back. They need to recast Lois Lane (Erika Durance maybe? ), make this whole story Clark's nightmare (get rid of the kid!!) and bring on braniac. Bring aboard a comic book writer as a consultant, somebody who understands Superman instead of turning the character in to a dull alienated greek god (which he isn't) with girl problems.

And to the person who said this movie was joyless, you hit the nail on the head.

Who wants to see Superman mope after Lois Lane, Lois engaged to Cyclops with a child whose paternity is in question? We've got Maury and Montel for those kinds of situations.

"Superman, You ARE the father!"

Superman when done right can be as interesting as Spidey, Batman, X-Men, etc. TPTB just need to pay attention to multiple sources (comic books, Superman the Animated Series, Justice League Unlimited) not just 25 year old movies.

Posted at 10:45AM on Jul 11th 2006 by Jennifer

12. I thought Brandon Routh was good as Superman. The problem was the horrible script! It was BORING. And truth be told Bryann SInger is a horrible director. All the X Men movies save for the 3rd were dull. Another problem with SRs is the girl who played Lois. She was a bitch. In the orriginal Superman which was and stil is the best superhero movie ever made period, Lois was not cold towards Clark . Remember when he waved at her in the elevator and how she rolled her eyes? Margot's Lois would have been compassionate towards Clark. I hated her and the home alone kid. Another thing, what was up with Lex's cheesy plan? Oh man I said it before and I'll say it again, Paul Dini the genisus who wrote the Super Man, Bat man and JLU stories should have written the movie.

Posted at 10:53AM on Jul 11th 2006 by Derrick Bonner

13. D'OH!!! Sorry about the multiple comments!! Nothing like spam in the morning. Ugh. My bad.

Yes, bring in Paul Dini!!! Justice League Unlimited was some of the best TV there was.

MHO, Bosworth was miscast as Lois Lane. Lois needs spunk.

Posted at 11:57AM on Jul 11th 2006 by Jennifer

14. Maybe Superman should have stayed away from the Polictics. Americans like the american way. I won't spend my hard earned american dollar on it. And I know alot of others who would agree.

Posted at 1:43PM on Jul 11th 2006 by MHill

15. I think the polictics behind Superman are sinking the ship.

Posted at 1:46PM on Jul 11th 2006 by MHill

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