Cartoon Network Chief Quits Over Terrorist Scare

The head of the Cartoon Network has resigned over the marketing stunt that turned into a terrorist scare -- and a public relations fiasco. Jim Samples, General Manager of the network, wrote in an internal memo to colleagues, "I deeply regret the negative publicity and expense caused to our company as a result of this campaign."
Cartoon Network signs.
The network had to pay $2 million in fines to the Massachusetts Attorney General's Office, and to the city of Boston. The light-board signs, placed to advertise a show in its Adult Swim block of programming, caused major traffic snarls and other disruptions when residents mistook them for explosive devices.

Filed under: The Biz


Reader Comments

(Page 1 of 5) | 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments

1. that is so messed up. they were dumb kids but they did not have any intention to terrorize anyone. The Boston police ended up looking stupid so they are busting some totally burned out hippies. lame.
Most overblown story of the year.

Posted at 3:07PM on Feb 9th 2007 by lworth

2. "The network had to pay $2 million" incorrect. They OFFERED to pay 2 million. 1 millon for costs, and 1 million for "good will". They should not have payed anyting. No one, other than maybe someone in the city of Boston, should lose their job over this. btw, who wrote "THE MOON RULES #1" on my car with a key?

Posted at 3:09PM on Feb 9th 2007 by SuperD

3. Sometimes a mooninite light board is just a mooninite light board.
I guess everyone's lost their sense of humor and it is sad when the head of the cartoon network has to resign. That's just not funny.

Posted at 3:12PM on Feb 9th 2007 by monalisa13

4. how could ANYONE think that is something terrorist related, truely??

oh, and superD, you are my new hero. ^_^

Posted at 3:17PM on Feb 9th 2007 by meg

5. and yet the phoney "orange alerts" didn't get even a slap on the wrist...

Posted at 3:26PM on Feb 9th 2007 by ding dong

6. Who goes around sticking electronic devices to infrastructure in major cities without notifying the city? This is post 911 folks and you just dont do shit like that. So, people are supposed to walk around and ignore electronic devices stuck to bridges? Wake up fuck heads. Of course heads gotta roll. The city of Boston responded as they should, and I hope my city (LA) reacts the same if something like this goes down. Yes, we know NOW that they were not bombs. What if they were?

Posted at 3:26PM on Feb 9th 2007 by Noddy

7. In New York if we noticed it at all, we would have just thought it was art. Nice job coppers!

Posted at 3:31PM on Feb 9th 2007 by Nicci Zizelis

8. Heads have to roll? Hahahaha...you are a moron...how does the old saying go...it's better to be mute and thought a fool than to open one's mouth and remove all doubt..yes, that was it..and Noddy..you proved it...have fun with your Terror Alert Color Scares you loser..

--Mr. DB

Posted at 3:34PM on Feb 9th 2007 by DiRTyBuNNy

9. Sure, if this had happened in your town and partially hidden electrical boards with wires were sticking out under a bridge and your officials did NOTHING...you'd all be pissed!

It was a STUPID marketing idea to begin with, especially post 9/11. What, are you previous posters all like 12 years old and don't understand that another huge terrorist attack will most likely happen? Grow up!

And the 2 that put this shit everywhere....they were laughing and video taping. Really funny that they created havoc in the city. If not for just the fact that people lost hours of work time, picking kids up, etc. One has frickin "political asylum" so I know why he is laughing..he can kill someone, laugh about it, video tape it and can't be touched.

I hope you have electronic cartoon bomb-like items strapped to your bridges. See how funny you find it when they aren't fake....but you think they look fake so you do nothing.

You liberals.......if the city of Boston did nothing you'd be up in arms.

Posted at 3:36PM on Feb 9th 2007 by rose

10. "post 91/1" "post 9/11" WTF does that even mean??!! the government doesnt even know. I guess "post 9/11" means be super freakin paranoid and no one is aloud to laugh.

just for that i am going to make one of those things and hang it on the front of your yard.

Posted at 3:38PM on Feb 9th 2007 by lworth

11. The terrorists have won. We are a nation of fraidy cats. And yes I live in a city where those things were posted. And no, my city did not shut down because of them. Neither did the other nine cities where these marketing pieces were posted. And besides, after they had already been up for almost three weeks, don't you think the Boston Police could have noticed them before?

What a joke we all have become.

Posted at 3:43PM on Feb 9th 2007 by Uh-Huh

12. DB thank you for saying what we are all thinking!

Posted at 3:46PM on Feb 9th 2007 by Noddy is a wanker

13. Some guy thought it was a bomb, because he knows very little about bombs, and made a call. Logical. Police react to the call in an orderly and professional fashion. Logical. Word of mouth spreads around that the city is covered in bombs. Human error.

If you're so smart that you can't laugh at this, what's the likelihood you would react in the same way? If you saw a lite-brite on the street, would you panic and call the cops? I doubt it.

Another terrorist attack? Unlikely. But that comment shows how little faith you have in our government, our security, and above all, the good men and women in the various uniforms of state.

That said, it was a clever viral marketing campaign that took a wrong turn. I took a class in advertising, and this, to me, looks like a good idea. On paper. It was poorly executed, insensitive, and yes, the guys that were hired to do it don't seem to be the most intelligent. Just because it didn't work, or because it gave a few people flashbacks, doesn't mean it was all complete idiocy in it's conception.

Posted at 3:47PM on Feb 9th 2007 by Sideblinder

14. "The network had to pay $2 million in fines to the Massachusetts Attorney General's Office, and to the city of Chicago."

Uh, I think you mean Boston, not Chicago.

Awesome editing job, TMZ.

Posted at 3:50PM on Feb 9th 2007 by KK

15. Rose -
You are inaccurate with what you "think" happened. The guys that put the signs up did not video tape it and laugh about the have they were causing. One was informed by a neighbor that there was a bomb threat, the kid grabbed his video camera because he's a free-lancer on the side and then when he realized what they thought was a bomb, called his supervisor to inform them of what happened.

On a side note.....a little far-fetched about the whole killing, video-taping, and laughing. They made a simple mistake and took responsibility.

Posted at 3:52PM on Feb 9th 2007 by Had Enough

| 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments