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Gummi: The Fairest Bear

6/29/2007 1:43 PM PDT BY TMZ STAFF

It's not easy being rich, idle -- and a relentless blowhard.

Embracing a new little friend, the Gummi Bear decided to record a bloated public service announcement, so you can be clear as to where the bear stands ... then again, it's hard to miss him, wherever he's standing.

Gummi's on yet another rant on equality ... or something like that. While admitting his own fatheadedness, the chatty blonde bear gives you a look at the inner workings of a mind unfettered by education. Gummi knows only love.

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