Today is the launch date for Lauren Conrad's new clothing line. Coincidentally, today is the same day as her ex-BFF Heidi Montag's birthday! Lauren's pretty business savvy -- go girl!
The hip new line is currently offered only on the web -- perhaps Spencer can order Heidi a birthday dress! Perhaps there's a discount for frenemies?!
Lauren's creativity knows no end -- her line is called, "Lauren Conrad."