The Search for the Next Billy Mays

8/6/2009 2:00 AM PDT

The Search for the Next Billy Mays

It'll be hard to find anyone to fill that blue shirt quite like Billy Mays -- but the marketing company behind Mighty Brand products is prepping a nationwide search for a new pitchman to take his place.

Media Enterprises
tells us the hunt will begin August 19 with auditions in Tampa, FL -- and will continue throughout the country. We're told Mays' image will remain on the Mighty products, but the company is looking for someone with as much enthusiasm as Billy to sell it.

The first product the new person would be pitching is the Mighty Sponge -- a sponge so strong it can allegedly absorb 2 liters of Coke.

The gig could end up being pretty lucrative for whoever nails it -- for one of his last commercials, Mays was paid seven figures for one day's work.

Talk about an easy sell.