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KFC Ad -- OK for Australia, Racist for US?

1/6/2010 2:40 PM PST BY TMZ STAFF

Placating a crowd of black people with a bucket of chicken is considered good marketing by Kentucky Fried Chicken in Australia -- but it's causing a bit of a fervor here in the States.



The ad shows a very distressed white guy, surrounded by a crowd of black people at a cricket match, who wonders, "Need a tip when you're stuck in an awkward situation?" He gets out of the "awkward situation" by handing them a bucket of chicken.

A rep for KFC Australia told a local paper, "It is a light-hearted reference to the West Indian cricket team ... The ad was reproduced online in the US without KFC's permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism."

UPDATE -- We just got this statement: "KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season. We apologize for any misinterpretation of the ad as it was not meant to offend anyone."

349 COMMENTS

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286.

jms    

Nobody would bitch if he was handing out taco's to Mexicans or Pirogi's to Polish people, or potatoes to the Irish or pizza's to Italians...... It's probably all been done already in one form or another on tv...and we laughed. Actually I think the 4 nationality's I just mentioned are picked on the most and you never hear anybody whining .
I'm 3 of those four. Get over yourselves....have some fun...laugh.

1657 days ago
287.

Andrew    

This is simply not racist, with it's wirhdrawal an example of an idiotic media creating something out of nothing. Anyone who understands cricket and cricket culture would know this, and realise that the colour of the West Indian supporters' skin is entirely irrelevant to what's being shown. If someone chooses to layer a filter of American black/white racial hyper-sensitivity over something completely removed from this, and that they don't understand, then where do we stop with this nonsense?!

1657 days ago
288.

Shayne    

350. 99% of Aussies hate america with a passion.
Posted at 11:49PM on Jan 6th 2010 by Tim


Um ... Tim. Please do NOT speak on behalf of all Australians. I think you will find that you pulled this figure out of your arse.

1657 days ago
289.

Cory Belote    

It isn't racist at all. The guy was seated in the opposing teams section and was wearing the team colours/jersey of the opposing team. It is basically the same as a New York Yankees fan being seated in a section of the stands filled with Boston Red Sox's fans. So what does he do to keep from getting beaten up by the other teams fans, he pulls out the "Crowd Pleaser" meal pack and offers it to the crowd around him, pleasing them.

If this commercial was redone here in the United States it would most likely have a guy show up at a Football party, and he is wearing the team colours and jersey of the opposing team of everyone at the party. But they let him stay because he pulls out the KFC "Crowd Pleaser" meal.

1657 days ago
290.

jms    

And also to the America bashing Aussie's ..didn't Mama ever tell you not to burn bridges. Everybody looks to America when they are in trouble...and who's always there?

1657 days ago
291.

Chris    

This racial stereo-type, proudly brought to you by KFC for backing down and the sensationalist American media. Ignorantly exporting their racial stereo-types to a Country near you.

1657 days ago
292.

Stop looking for negative things in everything    

I feel very sorry for Americans....It's an advertisement that was made about supporters of opposition sporting teams and KFC being a "crowd pleaser" to human beings, yet all (some) Americans see is black and white. Sad.

1657 days ago
293.

Disgusted in TMZ    

54. Aussies are still the biggest racists on the planet. That's old news. That's what happens when you live in the outback and you're segregated from the rest of civilization. They're also extremely sexist too. And they still refer to Chinese and Japanese people as Orientals. They're geographically and socially out of the loop.

Posted at 2:14PM on Jan 6th 2010 by meh

hahahahaha you idiot, I bet you have never been to Australia. I am an Aussie, living in the USA and married to a black man. We do not refer to people from China as orientals...we refer to them as Asians...just like you do here in the USA. When you say we are out of the loop? Out of the loop how? The fact that we don't get our knickers in a knot over anything little that may not be politically correct according to US standards? Come on now, stop living such a sheltered life and be so quick to generalize Australians as a whole. I am definitley not racist and I know that where I am from....the women go Crazy over black men and are especially interested in black culture as a whole. Oh and guess what? I never came from the outback...I actually lived in a city...a pretty big city there...just goes to show...YOU HAVE NEVER BEEN THERE!

This commercial is in no way racist, people should learn something from this and from Australians...RELAX and stop being drama queens and making an issue out of everything. Even though I love my husband to bits, I have never in my life witnessed racism as I have witnessed here in the US.

1657 days ago
294.

Tish    

54. Aussies are still the biggest racists on the planet. That's old news. That's what happens when you live in the outback and you're segregated from the rest of civilization. They're also extremely sexist too. And they still refer to Chinese and Japanese people as Orientals. They're geographically and socially out of the loop.

LOL so whats the name for ignorance of the people from other countries? Can't be racism cos we are MANY races in Australia.
A) we dont all live in the 'outback' (few of us do actually) and B)never have I heard anyone refer to an Asian as 'oriental' as for geographically and socially out of the loop- take a look at how many Americans travel anywhere that needs a passport and compare that to how many Australians do, even though it is much further for us to go.
Oh and BTW, isn't assuming a black person is automatically an American also somewhat of a stereotype? Just proving the ignorance of so many Americans, yet again. I know I have travelled to the US over 30 times and always glad to come home.

1657 days ago
295.

Russell    

The context is the most important thing here. It is important to remember that they are not black, they are West Indian. They are wearing either West Indian cricket shirts, or regular burgundy t-shirts. They are waving West Indian flags and playing calypso music. Which, as it turns out, is a pretty accurate description of what goes on at cricket matches in the Caribbean.

Similarly, the white actor fits the profile of the average Australian cricket fan. Male, white, 18-30, quintessentially bogan, wearing a retro one-day cricket shirt.

It's not unreasonable to suggest that people from the United States and people from the Caribbean would have different cultural sensitivities. Why does this principle fly out the window when we are talking about black people?

This ad does not depict African-Americans, and is advertising a product of a company that pumps a lot of money into West Indies and Australian Cricket, on Australian television, during the recent series between Australia and the West Indies. The intent of this ad could not be clearer to those from both countries, or those who at least do a minimal amount of research of what the ad actually contains. What this has to do with the United States, I don't know.

1657 days ago
296.

Shane    

Americans are so far up there own arse they wouldn't know what racism is. It was friendly banter and no one in the west indies would find it offensive. What is it with America, now they have a black president you can no longer make fun of anyone of colour. So what if African Americans like fried chicken, Japanese love sushi, chinese love rice and Aussie blokes love beer. If the add was reversed and went "feel awkward at the cricket surrounded by loads of white aussie men" and then they gave them a beer, I, as a white Aussie would not take offense to that. You do gooders American peanuts have to wake up to yourselves and take a look in your own backyard first. Its wrong to make a funny ad but its ok to invade middle eastern countries illegally and slaughter innocent women and children. No wonder the USA is the laughing stock of the world.

1657 days ago
297.

Daniel    

Honestly you people really need to get a life and travel if you believe that is racist. The fact you are commenting on something which has nothing to do with your country is racist within itself. In Australia Cricket is a popular sport and KFC is a major sponsor and everyone eats it. When you attend a Cricket match you usually see quite an assortment of different cultures cheering and supporting for their country. Unlike the West Indies cricket team, Australian supporters don't (generally) make as much noise. The advertisment portrays a man who has booked his seat next to a group of loud West Indian supporters, in our eyes this is awkward. Most West Indian nationals are black, just like most Australians are white. Such stupid comments on this site from people who believe the world revolves only around America.

1657 days ago
298.

Jmac    

To jms comment 362,I'm in Zimbabwe and I've been waiting for America to help for years,your comment 'who's always there?' is just wishful thinking.

1657 days ago
299.

Uptownerd    

What is racist is Americans "taking over" and trying to interpret the ad when it has nothing to do with them.

The ad is about cricket, Aussies vs West Indies (who love the game and love versing each other) and offering lunch as a peace offering when sitting in the opposite supporters section.

Stop trying to be all politically correct and interpreting things for more than they are.

THE WORLD DOES NOT REVOLVE AROUND USA - ignorant, much?

1657 days ago
300.

zoo    

because australian are racist in general

1657 days ago
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