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Madonna Accused of 'Material Girl' Theft

8/19/2010 10:00 PM PDT BY TMZ STAFF

A clothing company is taking legal action against Madonna, claiming the material girl has ripped off the "Material Girl" trademark.

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L.A. Triumph, Inc. claims in a new lawsuit it's been marketing "Material Girl" clothing since 1997, selling millions of bucks worth of threads under its trademark.

According to the documents, obtained by TMZ, Madonna, aka Madonna Louise Veronica Ciccone, has jacked the name "Material Girl" for her junior clothing line Material Girl Brand -- which launched this year.

L.A. Triumph wants a declaration from a federal judge that Madonna's use of "Material Girl" creates "deception" in the marketplace. 

In addition to the declaration, L.A. Triumph wants the judge to order Madonna and her company to turn over all of the profits they've made from their clothing line.

We've called Madonna's rep.  So far, no comment.


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79 COMMENTS

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16.

Truth    

BUT IF BITCH GRANDONNA DIDNT TRADEMARK THE NAME IN THE 80'S THEN SHE'S GUILTY. YA THINK HER LEGAL TEAM WOULD HAVE CHECKED IF MATERIAL GIRL CLOTHING ALREADY EXISTED B4 SWAGGER JACKING. IF'S WHAT WAS HISTORICALLY TRADEMARK FIRST NOT WHO SANG THE DAMN SONG FIRST. SUCKS FOR GRANDONNA. I THINK IT'S LOURDES FAULT. KIDS THESE DAYS DONT DO RESEARCH, IDIOT!!

1461 days ago
17.

hahayaright    

Everyone knows Madonna is the original Material Girl. :P She's the greatest.

1461 days ago
18.

Ryan    

Oh this is absolute bullsh*t: Madonna's been the Material Girl since AT LEAST the late 80s.

1461 days ago
19.

lisa2    

SORRY Madonna = Material Girl

She should counter sue them!!!!!!!

1461 days ago
20.

lovemyhair    

Madonna created that look on what's on the pic from the other company. Madonna made the song. She is the Material Girl. To me they used her trademark. Never heard of that company. Copycats! Don't be worried madonna.

1461 days ago
21.

Pete    

agree with others here. if anything, this company should lose a counter-lawsuit. even if they trademarked, madonna is clearly the "material girl" and has been since the mid-80s. they have nO case. AS IF she's really trying to capitalize off of this company that very few have ever actually heard of...please.

1461 days ago
22.

hawaii    

did u ever play the game of exchanging photos? It's fun! email me at hawaii@i Pal.co m, i will show u first! ps. i am real hot and sexy!!!

did you ever play the game of exchanging photo? it's really fun that you can never know what you will see. email me at hawaii@i Pal.co m, i will show u first. ps. i took some really hot and sexy pics a few days ago.

1461 days ago
23.

TMZ    

Doesn't matter legally she never operated a business using that name. This clothing company has sold products using that name for thirteen years.

1461 days ago
24.

Mary P    

Actually, for all you defending Madonna - Material Girl has been a definition in the world before her song. First come, first serve on a catch phrase and this company did it. Just because a singer makes a song off a catch phrase doesn't mean they get to claim it forever. Ask Paris Hilton how "That's Hot" went. She hadn't used it in trade name.

1461 days ago
25.

Bombauer    

Slam dunk countersuit - they should have kept their mouths shut.

1461 days ago
26.

nastynorm    

HOW MUCH MONEY DOES THIS HO NEED?

1461 days ago
27.

bring back recent posts    

...fugly clothes..geeeeeez/...maybe 5 cute things

1461 days ago
28.

John    

you can copyright a name and very rare sometimes your own name...

but didn't she do the material girl song in like 1985? She promoted herself as a material girl etc... Since she was branding herself longer than the store she has a right to the name.

She didn't even really have to copyright it. Hell most people say they have copyright on **** like websites etc and they do not. Just because you add the work copyright to your page or label does not give you any protection.....

Good luck to the store but they are going to lose and I hope court costs don't get to high for them...

1461 days ago
29.

kickaboo    

I hope Madonna sues the clothing line, what a crock of horsestink.

1461 days ago
30.

Truth    

#31

IT'S CALLED DAMAGES. DOESNT MEAN THEY GET ANYTHING EVEN IF THEY WIN. JUDGE CAN RULE ON THE TRADEMARK INFRINGEMENT SEPARATELY BUT CAN DETERMINE WHAT PROFITS, IF ANY, IS THE RESULT OF THE INFRINGEMENT. PROBABLY ZERO BUT THAT DOESNT MAKE GRANDONNA INNOCENT OF SWAGGER JACKING SINCE SHE DIDNT TRADEMARK IT IN THE 80'S. SUCKS FOR HER!!

1461 days ago
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