90210 Perfume -- Being Rich Don't Stink!

10/13/2010 6:30 PM PDT BY TMZ STAFF
Move over Kim Kardashian, there's a new entrepreneur in town -- the city of Beverly Hills is now hawking its own fragrance ... but at $120 a pop, some people say it just ain't right.

Check out TMZ on TV -- click here to see your local listings!