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Justin Timberlake

Trashed By Jessica Biel's Bro

12/14/2011 10:30 AM PST BY TMZ STAFF



0_gtef78ye_1_mbzvghmrJessica Biel's little brother is slamming Justin Timberlake's 901 Tequila company -- claiming the brand is a massive failure and JT is to blame.

Justin Biel -- who we're told worked for the 901 brand until a few weeks ago -- just posted a couple of videos to his Facebook page ... in which he claims Timberlake sabotaged the company by refusing to promote his own liquor.   

Biel rants, "I've been waiting for [Timberlake] to do something with this f**king brand -- make a song about it, put it in a god damn video, hold it up, take some pictures, I don't care -- just do something because we're dying on the motherf**king vine here!"

Biel -- seemingly bitter with the brand -- sarcastically launches into a series of new "angles" he thinks could help sales ... claiming among other things:

-- "901 Tequila ... mixes well with a bump of cocaine"
-- "901 Tequila ... Steve Jobs used to drink it ... oh man that's too soon."
-- "901 Tequila ... I only s**t my pants once on it."
-- "901 Tequila ... so god damn exclusive our own CEO doesn't even drink it."

Biel continues, "Sales dropped drastically from last year ... way to go sales team!  Our distribution partners still couldn't give two f**ks about the brand, repping Patron all the way, and giving us the ol' fist up the ass."

Sources connected to Biel and Timberlake tell us Jessica's brother left the company on good terms ... even though it doesn't appear that way in the videos.

A rep for 901 tells TMZ ... "Justin Biel’s video was intended to be one in a series of videos created by 901 Tequila employees (including the brand owner) as part of a larger viral marketing campaign slated for the end of December. It was released prematurely without our knowledge and prior to the final edit.”

You buyin' it?

update_bar
11:37 PM PST -- Justin posted a statement on his Facebook page saying, "For all you knuckleheads that haven't figured it out. This is just a joke. hahah. Got ya."

The statement contradicts the 901 rep ... who insisted the videos were not a "joke" -- but a key part of a large viral marketing campaign that was released without permission of the company.

81 COMMENTS

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1.

Joey Boots    

Did I jus*****ch a 901 Tequila commercial disguised as a TMZ story?

991 days ago
2.

agold    

Funny ****. I'd buy it just because. It's so stupid its genius.

991 days ago
3.

File that lawsuit, I am Lindsay Lohan!    

He isn't trashing anything, he is promoting the brand.

991 days ago
4.

ohyesidid    

-- "901 Tequila ... mixes well with a bump of cocaine"
-- "901 Tequila ... Steve Jobs used to drink it ... oh man that's too soon."
-- "901 Tequila ... I only s**t my pants once on it."
-- "901 Tequila ... so god damn exclusive our own CEO doesn't even drink it."


and he thinks any of these will work? Psssht! No wonder he's not longer affiliated with it.

991 days ago
5.

_][ Character_Assassin ][_    

That's right... Beg your way into sales.

991 days ago
6.

Kari    

THIS GUY MAKES ME NEVER WANT TO DRINK AGAIN!! He's pathetic.

991 days ago
7.

Rome    

Real life Turtle from entourage. Be happy you wouldn't be **** is it wasn't for your connections

991 days ago
8.

TiffKaye    

Dude's just trynna get famous. By the look of his apartment, he needs some money....

991 days ago
9.

mike    

LOSER!!!!! Nice

991 days ago
10.

nachomama    

901 Tequila... for that awkward moment when you realize your sister boning Justin Timberlake gets you nothing.

991 days ago
11.

Anthony03    

I believe it and if they're lying about about what the video was really for, what a genius way to turn things around, and stick it to Justin Biel, "Thanks for the new marketing idea." see ya!

991 days ago
12.

ladidaaa    

Well i thought it was fkn hilarious! And @ohyesidid.. Well no ****! He's RAGGING on it, not being serious.. duhh..

991 days ago
13.

EggsOverEasy    

Clearly the company is mismanaged and off target, and whether this vid was a stunt or not, it's not doing anything to help the brand.. Either way I wont be drinking it any time soon.

Viva Three Generations!!

991 days ago
14.

Jim    

Uhm, dude... I hope what you're saying is true, otherwise, is it SURELY slander, and you're dealing with people that CAN afford the lawyers! Pitiful.

991 days ago
15.

Jon Doe    

That was So Funny Great Job....... Now off to buy a bottle of 901

991 days ago
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