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Nike Sues Reebok

WE Own Tim Tebow ... NOT YOU

3/28/2012 7:35 AM PDT BY TMZ STAFF

0328-tim-tebow-getty-BN
Tim Tebow
's not second-string to Nike -- because the athletic company is now suing Reebok ... over the exclusive rights to use Tebow's name on merchandise.

Nike filed a lawsuit against Reebok this week -- just one day after the Jets officially announced the Tebow trade -- and according to the suit, Reebok's new Jets merch bearing Tebow's name (above) is in violation of a 2010 Nike-Tebow endorsement deal.

According to the deal, Nike's got sole merchandising rights to all things Tebow ... and Nike alone.

A rep for Nike released a statement, claiming, “We have filed a complaint relating to unauthorized use of Tim Tebow's name on New York Jets related apparel. Nike is authorized and licensed to use Tim Tebow's name on products."

It’s unclear what apparel Nike's specifically bitching about -- but Reebok’s 10-year, $250 million apparel deal with the NFL expires this month. Nike is slated to take over in April with a 5-year deal, worth roughly $35 million a year.

As for the 2010 endorsement deal -- Nike made off like a bandit, signing Tebow before his jersey became one of the most sought-after in the league ... for $300,000 a year.

For more sports stories, check out tmzsports.com!
20 COMMENTS

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1.

Tyler    

This article doesn't really make sense. Just because Tebow has a personal contract w Nike doesn't mean Reebok can't make Tebow replica jerseys. They made Denver Broncos replicas. League contracts > personal contracts. This may have something to do with Nike taking over for Reebok as the official outfitter of the NFL as of 4/1/12. This article needs a rewrite!

889 days ago
2.

Tigers Wood    

Tim follows the Jesus diet to stay strong, check out what Jesus ate.
..jesusfoodcross .com..

889 days ago
3.

Tookie Topbox    

TMZ, please do something about all the spam posts!!!!!!!!!
Do you not delete them when they are reported????????

889 days ago
4.

kcv    

Wow, doesn't Reebok produce all NFL jerseys? Does Nike want to also make his actually playing jersey, or just the ones they sale?

889 days ago
5.

Hammer    

Haha he got robbed!!

889 days ago
6.

JohnnyG    

Nike is the new jersey provider.
Long story short, Tebow will never wear a Reebok Jet jersey. All the NFL jerseys will be Nike starting in April.

889 days ago
7.

WDE    

"This may have something to do with Nike taking over for Reebok as the official outfitter of the NFL as of 4/1/12. This article needs a rewrite!"
--
This, it has nothing to do with Tebow's contract with Nike, and everything to do with Nike becoming the producer of NFL jerseys. Now, they may be using Tebow's Nike contract as a loophole for some kind of lag in date to prevent them from producing something that they will produce in a few days, but it isn't about Tebow's personal Nike deal. Get it right, TMZ.

889 days ago
8.

Throwback kid    

Nike and Reebok both rip off the public with these authentic jerseys. They are made overseas and cost about 30 dollars. They then sell them to the fans for about 250 to 300 dollars. Mitchell and Ness are even worse, their jerseys are made in China or El Salvador now and the quality is just awful and they retail up to 300 dollars. You don't even see the rappers wearing their over priced crap jerseys anymore

889 days ago
9.

HRH Prince Michael    

Be not further deceived: Corporate-monsters Reebok and Nike
-both- are equally culpable for the utterly corrupted state of Professional "Sports", in-general.
ALL, in DUE time.

Twelve20:
Daniel Twelve;1 is HERE, Zechariah Twelve;8 is NOW,
St. Mark Twelve;36 is NOW, St. Matthew Twelve;39 is NOW,
Psalm2;012 is NOW: The Most Blessed Christ King YESHUA reigns!
ALL, for The Greater Glory of THE True and Living YAHWEH!

888 days ago
10.

I am Spartacus    

TMZ's staff is too stupid to even get the story straight.


Reebok was the offical producer of all NFL apparel. But Nike is taking over. Reebok isn't supposed to be making new apparel since Nike is the new producer of the apparel and Nike is pissed that Reebok is getting all these profits from the Tebow apparel that they should be getting.

888 days ago
11.

Lo From Wisco    

I cannot wait until all this tebow mania bs goes away. He's not even that good of a quarterback. I cannot understand the hype. And PLEASEEEE don't say jesus, because religion and football have nothing to do with each other.

888 days ago
12.

Telstar    

Tim, you better review the part about "not serving God and Mammon".

888 days ago
13.

dman    

TMZ, your reporters are on the crack again....

888 days ago
14.

SpitBall    

Simple. Reebok pays out Nike for, say 200 million and then gives Tebow another 300 million to change deals. It's only money guys, get a life.

888 days ago
15.

Tesla_Consulting    

35 millions for all that hoopla.

888 days ago
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