TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

The Kardashians

Threatened With Lawsuit

Over Cheap Trick

10/29/2012 5:15 AM PDT BY TMZ STAFF
EXCLUSIVE

1028_kardashians_2_getty
The Kardashians
have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand ... so claims the dude who sells the fancy products.

Kim, Khloe and Kourtney are launching Khroma Beauty ... a cosmetics line you can get next month at not-so-fancy places like CVS, Sears, and Ulta.

Michael Rey, the co-owner of Chroma Makeup in Bev Hills tells TMZ ... his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele -- but he grouses the Kardashians line cheapens his products and creates confusion in the marketplace.

Michael fears his high-end customers will run for other parts of the Hills ... thinking their primo cosmetics are not so primo after all ... and they'll be embarrassed to say they wear Chroma.

1028_store_front_sub_google_maps2

Michael says he's hired a legal team, but hasn't made contact with the Kardashians just yet. He hopes they'll change the name -- but if they don't he's prepared to take legal action.

Michael has drafted a letter to his customers making it as clear as concealer -- Chroma in NO WAY is associated with the "low-budget cosmetic products" the Kardashians are hocking.

We reached out to the Kardashians. So far, no word back.

190 COMMENTS

No Avatar
46.

STFUP    

Nothing seems to be below this family.
-
What's next? Will she partner with Kanye & come out with a line of makeup for blacks called the KKK? (Kim & Kanye Kollection). lol

640 days ago
47.

Sarah    

Um idiots commenting they are two different names.

639 days ago
48.

pancake    

there guilty cane them

639 days ago
49.

Randy Scouse Git    

Nobody will even buy their high priced nail polish. Why buy their makeup? They should call it "Hooker's Dream."

639 days ago
50.

Gretchen    

Leave it to the Kardashians!!

639 days ago
51.

Sarah    

So sick of this disgusting family am so glad that their fame is fading away there hardly talked about anymore unless you go on the Daily Mail. People and the media are bored with them now I dont know why the media was obsessed with them in the first place. I totally believe this story this is not the first time they have stolen other people's or companies ideas or names. I hope this man sues the hell out of them if they dont change the name and wins. it will be karma for when that fat, nasty, whore made a stupid lawsuit because she thought someone looked like her in a advert.

639 days ago
52.

Caleigh    

Ohh lowering themselves to CVS! anything for that 10% right KJ?

639 days ago
53.

Moi    

Have they not heard of GOOGLE? You would think a bit of research would have been done on the name

639 days ago
54.

mebrat24    

fat boy mike can come up with some lie about the ho and her sisters.
tmz is so lame,

639 days ago
55.

scoopie    

Maybe it's a good sign; they're at the point of needing publicity so badly that they don't research the name for their product and set themselves up for a lawsuit, cause hey, bad publicity is better than none.

639 days ago
56.

Ann    

Well, on another note, Kim spent $2K on her Halloween wig so her Halloween costume would be perfect. I know I will sleep better now knowing this (eyes rolling).

639 days ago
57.

nisiek    

Who on earth would buy their clothes or makeup,??these girls are complete low life sluts with their main pimp/slut Kris, they constantly look cheap, and why they insist on marketing anything is,beyond me. EVERONE really hate the Kartrashians!!! (except for TMZ who keeps cashing their checks!!) you need to stop it btw, cause ecerythingmthey endorse or touch is bad...

639 days ago
58.

barnyardhumor    

Par for the course with this trash. Can't believe anyone buys their cheap products. Hope this guy wins his lawsuit; seems there are legitimate grounds.

639 days ago
59.

Trooper Tom    

This is how they get free publicity for the cheap krap they flog to the public, no doubt they know all about the other company its well known in Beverly Hills.

639 days ago
60.

kelli    

I can't describe the amount of vitriol I have for these Kardashian creatures. I know it's awful but I will celebrate their demise.

639 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6 | 7 | Most Recent | Next 15 Comments

Around The Web