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The Kardashians

Threatened With Lawsuit

Over Cheap Trick

10/29/2012 5:15 AM PDT BY TMZ STAFF

The Kardashians
have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand ... so claims the dude who sells the fancy products.

Kim, Khloe and Kourtney are launching Khroma Beauty ... a cosmetics line you can get next month at not-so-fancy places like CVS, Sears, and Ulta.

Michael Rey, the co-owner of Chroma Makeup in Bev Hills tells TMZ ... his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele -- but he grouses the Kardashians line cheapens his products and creates confusion in the marketplace.

Michael fears his high-end customers will run for other parts of the Hills ... thinking their primo cosmetics are not so primo after all ... and they'll be embarrassed to say they wear Chroma.


Michael says he's hired a legal team, but hasn't made contact with the Kardashians just yet. He hopes they'll change the name -- but if they don't he's prepared to take legal action.

Michael has drafted a letter to his customers making it as clear as concealer -- Chroma in NO WAY is associated with the "low-budget cosmetic products" the Kardashians are hocking.

We reached out to the Kardashians. So far, no word back.


No Avatar


Nothing seems to be below this family.
What's next? Will she partner with Kanye & come out with a line of makeup for blacks called the KKK? (Kim & Kanye Kollection). lol

692 days ago


Um idiots commenting they are two different names.

692 days ago


there guilty cane them

692 days ago

Randy Scouse Git    

Nobody will even buy their high priced nail polish. Why buy their makeup? They should call it "Hooker's Dream."

692 days ago


Leave it to the Kardashians!!

692 days ago


So sick of this disgusting family am so glad that their fame is fading away there hardly talked about anymore unless you go on the Daily Mail. People and the media are bored with them now I dont know why the media was obsessed with them in the first place. I totally believe this story this is not the first time they have stolen other people's or companies ideas or names. I hope this man sues the hell out of them if they dont change the name and wins. it will be karma for when that fat, nasty, whore made a stupid lawsuit because she thought someone looked like her in a advert.

692 days ago


Ohh lowering themselves to CVS! anything for that 10% right KJ?

692 days ago


Have they not heard of GOOGLE? You would think a bit of research would have been done on the name

692 days ago


fat boy mike can come up with some lie about the ho and her sisters.
tmz is so lame,

692 days ago


Maybe it's a good sign; they're at the point of needing publicity so badly that they don't research the name for their product and set themselves up for a lawsuit, cause hey, bad publicity is better than none.

692 days ago


Well, on another note, Kim spent $2K on her Halloween wig so her Halloween costume would be perfect. I know I will sleep better now knowing this (eyes rolling).

692 days ago


Who on earth would buy their clothes or makeup,??these girls are complete low life sluts with their main pimp/slut Kris, they constantly look cheap, and why they insist on marketing anything is,beyond me. EVERONE really hate the Kartrashians!!! (except for TMZ who keeps cashing their checks!!) you need to stop it btw, cause ecerythingmthey endorse or touch is bad...

692 days ago


Par for the course with this trash. Can't believe anyone buys their cheap products. Hope this guy wins his lawsuit; seems there are legitimate grounds.

692 days ago

Trooper Tom    

This is how they get free publicity for the cheap krap they flog to the public, no doubt they know all about the other company its well known in Beverly Hills.

692 days ago


I can't describe the amount of vitriol I have for these Kardashian creatures. I know it's awful but I will celebrate their demise.

692 days ago
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