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The Kardashians

Threatened With Lawsuit

Over Cheap Trick

10/29/2012 5:15 AM PDT BY TMZ STAFF
EXCLUSIVE

1028_kardashians_2_getty
The Kardashians
have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand ... so claims the dude who sells the fancy products.

Kim, Khloe and Kourtney are launching Khroma Beauty ... a cosmetics line you can get next month at not-so-fancy places like CVS, Sears, and Ulta.

Michael Rey, the co-owner of Chroma Makeup in Bev Hills tells TMZ ... his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele -- but he grouses the Kardashians line cheapens his products and creates confusion in the marketplace.

Michael fears his high-end customers will run for other parts of the Hills ... thinking their primo cosmetics are not so primo after all ... and they'll be embarrassed to say they wear Chroma.

1028_store_front_sub_google_maps2

Michael says he's hired a legal team, but hasn't made contact with the Kardashians just yet. He hopes they'll change the name -- but if they don't he's prepared to take legal action.

Michael has drafted a letter to his customers making it as clear as concealer -- Chroma in NO WAY is associated with the "low-budget cosmetic products" the Kardashians are hocking.

We reached out to the Kardashians. So far, no word back.

190 COMMENTS

No Avatar
76.

AADiva    

That's fair because Kim sued Old Navy over there look alike. She didn't want people to confuse her as the look alike thinking she endorsed their brand....all is fair in love and fashion =)

703 days ago
77.

deedle    

GOOD GET THOSE GREEDIE ASS BITCHES!!!

703 days ago
78.

Truth44    

Go get em!! Screw those heffers!!! There are trifling thieves every single one of them!!!

703 days ago
79.

Miss Bitch    

I have been seeing Michael and his partner Lisa for many years - their stuff is top-shelf and very well-known in Los Angeles. There is no way those tramps can say they didn't know it exists - it's in the middle of Beverly Hills! I hope they lose millions on this.

703 days ago
80.

RoadRig    

Klearance sale at Sears....

703 days ago
81.

yeahrightmoron    

Kardashian business meeting:
"if we like..change the c to a k????? like..it won't be the same thing anymore right mom????"

703 days ago
82.

Rhubino    

Ah, just call it ****z Makeup. Problem solved.

703 days ago
83.

nancy poole    

who is that a picture of on the left. that is NOT KOURTNEY!!!! that's for sure. also, the ONLY kardashian i even barely like is Khloe! and i love scott! he should throw Kourtney's smart ass out the door! the rest of them are a bunch of money hungry losers .. incl. kendall and kylie! shame on their mother for letting them be home schooled because "they have jobs" make them quit their jobs at 17 and go to high school like NORMAL kids do!!!! SHAME ON KRIS JENNER. I WOULDN'T EVEN watch fashion police last week because Kris was on it and i never miss fashion police.

703 days ago
84.

tamara    

Kim I personally have seen many people become wealthy because they have an actual talent or become a doctor, etc., all from hard work. And they are not in our faces while standing in line at stores.
This will come as a surprise to you but people make millions because they've actually accomplished something without being fake, lying, sex tapes....well, the list is too long. We just want them out of our faces. Enough of them already.

703 days ago
85.

Greg    

KIM IS LOSER.

SHE IS A BBW WIDE LOAD BUT.

703 days ago
86.

nisiek    

Kim I don't even have time to read all you b.s., so please just give it a rest, all this k support is tiring, just raise the white flag and call it a day.

703 days ago
87.

Kingces    

I LOVE IT THE WORLD HATES THESE FUGGEN GARBAGE CANS , THE. GREAT PART IS THAT THEY WHOLE FAMILY RODE ON RAY GAYS FUGGEN DICK TO SUCCESS, ITS DISGUSTING BUT THEY ARE. LOW , SHALOW , SELFISH , FUGGEN BLOWN OUT PU$$Y AND BUT HOLE SLUTS, I HOPE AND PRAY THEY GET SENT TO LIFE IN PRISON,OR GO BROKE AND LIVE ON SKID ROW, THESE DEGENERATES, ARE CESTPOOL OF B.S. THEY KNOW THEVWORLD HATES THEM EVRYONE REGARDS THEM AS TRASH ANS SLUTZ , PLUS IF THEY DIE THE WORLD WOULD PARTY WITH JOY, I HOPE THEY READ THE COMMENTS, SO THEY KNOW THE TRUTH

703 days ago
88.

pattycakes not to be confused with pattycake    

I'm still a little freaked about Kim's see through skirt. What is the deal with that? She didn't seem to have any underwear on. And she doesn't have the best derriere either. That was last week. I think they had to be doing this makeup thing for publicity. They are a really strange family. Maybe more Lindsay, bug the bridges are closed and high tide is coming watch out'

703 days ago
89.

Dave    

Don't ever mention Cheap Trick in the same sentence as the Kardashian's! Cheap Trick is so much better!

703 days ago
90.

LISA    

CHROMA is a word that has to do with color combining. Even if it was picked innocently at first, a quick Google check shows the Chroma Make-Up Studio store in Beverly Hills all over the first page. There is NO WAY they didn’t know.


Not sure about the legalities, but I doubt it’s legal to call a new company Klover Leaf Tuna. Kim already has Khroma Beauty promos plastered on her website. I hope they get shut down or sued.

703 days ago
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