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Lil Wayne

CANNED By Mountain Dew

Over Emmett Till Lyric

5/3/2013 2:20 PM PDT BY TMZ STAFF
breaking news

0503-mountain-dew-lil-wayneLil Wayne will no longer "do" Mountain Dew ... the soda company announced it's DROPPING the rapper over a rap verse in which he compared the beating of Emmett Till to rough sex.

Wayne was a major spokesperson for Mountain Dew --starring in several commercials. Wayne began appearing in Dew ads in early 2012. Mountain Dew is owned by PepsiCo.

It's unclear when PepsiCo will stop running ads featuring the rapper.

Weezy came under fire back in February over a verse he dropped on the song "Karate Chop" ... in which he said, "Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till."

FYI -- Till was 14 back in 1955 when he was beaten beyond recognition, shot and dumped in a river ... after he was accused of flirting with a white woman in Mississippi. His open-casket funeral and murder trial were early flashpoints in the civil rights movement.

Wayne had sent a letter to Till's family -- saying he's sorry their feelings were hurt by the song ... but the family REJECTED the letter, saying the statement "falls short of an apology."

207 COMMENTS

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31.

DTD    

Why didnt this f**king c**t die when he should have?

487 days ago
32.

static    

Mt Dew is bad for you anyway.

487 days ago
33.

Afi K. James    

Let's face it, wayne has gone to **** after 2008 and has never recovered, he is closer to an end litterally.

487 days ago
34.

LRo    

He didn't actually apologize. He skirted around the issue by just acknowledging they had a problem with the lyrics & wouldn't do it again. Had it not been for him losing this contract he wouldn't have done that. He's said many a times he doesn't care about anyone but his family & knowing he didn't care about them taking offense or he wouldn't have included that in the song. You reap what you sow.

487 days ago
35.

Vince    

The real reason is they dont want any connection to a drug over dose death....not good for sales.....

487 days ago
36.

Rebecca    

Mountain Dew is bad for you anyway. They mess up your kidneys.

487 days ago
37.

Thoughts    

Good for his dumb ignorant ass. Rappers need to be held accountable for their lyrics. Rick Ross is also a dumb ass. Can't stand him.

487 days ago
38.

oink    

Hahahah payback for Lil Sleasey go drink more surzzip FOOL.

487 days ago
39.

Fiona Gallagher    

I can't stand this man and his lighter than a paper bag complex for women.

487 days ago
40.

GreyWolf    

HA HA! I hope his career goes down the toilet from here on out. Most untalented rapper in the universe.

487 days ago
41.

et√raw kwg    

That's good but he has said a lot of gross comments on his records why has it taken this long for the Pepsi people to find him inappropriate? Lil Wayne ya got to give that Go DJ, I'm the fire man, man I got cake like everyday my birthday! Feel back..Trust true fans don't care about your male genetalia or your sexual habits! We still were you use to be....Hero up boy! 47%er I need you to come Blood clean from the soul!

487 days ago
42.

LISA    

I agree - that lyric was very inappropriate and disrespectful ... BUT why the hell was Lil Wayne the rep in the first place? He's not exactly role model material even without that.


In fact, it would be pretty hard to find a good role model anywhere these days. Maybe advertising should go back to their roots and use cartoons and mascots? It seems to be working fine for Pillsbury and Mr. Clean!

487 days ago
43.

Nicoleasm    

So what I don't get is, is it bad to them b/c it's degrading women? Beating a woman's body to the point Emmet Till was beaten, or is it him comparing a tragic historical event to his sex life? i find the degrading women aspect as more horrid, but he'd said other bad things about women, that mtn dew hasn't cared enough to not want him as a spokesperson. So I find it disheartening that they think this is the worst to drop him, instead of from the countless other bad lyrics he puts out

487 days ago
44.

Mixey    

R.I.P Freedom of "dumb" Speech

487 days ago
45.

GoPeytonLuck    

Weezy cares little... Dudes all f'd up.. He doesn't know what's going on..

487 days ago
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