Awkward moment during a huge Premier League matchup today ... when a cologne commercial featuring the late Paul Walker ran during the live broadcast of the game -- leaving several fans wondering, WTF?
Walker's commercial for Cool Water by Davidoff ran during the U.K. broadcast of the Chelsea vs. Southampton match moments ago. Walker had been a spokesperson/model for the brand for a while.
But the timing of today's commercial couldn't be worse ... considering it hasn't even been a full 24 hours since Walker passed away in a fiery car crash in Southern California.
Immediately after the spot ran, several fans went to Twitter to vent, with people writing things like:
-- "Just saw the #davidoff advert with Paul Walker in it. This is such bad taste! What were they thinking? RIP Paul Walker"
-- "REALLY? They just showed the Paul Walker Davidoff advert during half time. MAJOR PR blunder."
Another person wrote, "Davidoff cool water advert came on before with Paul Walker and I cried a little :("
Walker was 40-years-old.