Jay Z White Is the New Black at Tidal [TMZ TV]

5/30/2015 10:00 AM PDT

Jay Z -- White Is the New Black ... at Tidal (TMZ TV)

TMZ TV

Jay Z criticized the African American community for not supporting his company -- which is why he's getting backlash for the office photo from Tidal's HQ, where everyone is white ... except Jay and Beyonce.

The whiteout kinda makes sense though ... considering Tidal's set up shop in Norway!