'The View' Apology NOT Accepted ... More Advertisers Bail

9/18/2015 4:26 PM PDT BY TMZ STAFF
EXCLUSIVE

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The party's over for "The View" and more of its advertisers -- Party City, Snuggle and McCormick spices all decided to yank advertising in the wake of the Miss America/nursing controversy.

The companies followed the lead of Johnson & Johnson and Eggland's Best which pulled their spots from the ABC show on Thursday. 

McCormick, a Fortune 1000 company, replied on Facebook to an upset consumer, "Like you, we also value and admire nurses, so we have paused advertising on the daytime television show."

Snuggle's statement included, "Please join us in thanking and celebrating nurses for the critical role they play in our healthcare system."

You'll recall, the wheels started falling off when Joy Behar poked fun at Miss Colorado wearing her nursing scrubs during last weekend's pageant. Even though Joy apologized ... the backlash continues.