Kim Kardashian, Kanye West -- When It Comes To Ugly Xmas Sweaters ... Kanye Is King

Kim Kardashian may be the West family matriarch but when it comes to ugly Christmas sweater sales ... Kanye's the man in charge.

Tony Madalone, the owner of Fresh Brewed Tees tells TMZ his Ye and Kim sweaters are flying off shelves. But when you break it down, Kanye's gear is outselling Kim 8-1. We're told they've already sold hundreds of the sweaters with orders still pouring in.

TMZ broke the story ... FBT was also selling Drake sweaters and we're told while Kanye hasn't quite hit those numbers -- the company's made a killing, selling 15,000 ugly sweaters at $50 a pop.