Sources connected to Tidal tell TMZ ... "The Life of Pablo" and its debut at MSG has already been streamed millions of times in less than two weeks, which is a record for the service. We're also told subscribers to the app have more than doubled from around 1 million to 2.5 million.
In fact, we're told the album's been so successful his team is discussing plans for another release, which may include a physical copy.
Tidal reps have been tight lipped about numbers, but they've gotta be happy with this: The new subscribers could eventually add up to at least $15 mil in additional revenue.
Not a bad feather in Yeezy's cap.